Abstract
This is CBS' Department of Marketing podcast series on Rethinking Branding.
The first series is called 'Advances in Branding Research: Insights from CBS Master's Theses', where we interview and highlight students, their research, their insights and their personal experiences regarding their theses work.
In this episode, Francisco Barbosa Escobar welcomes Sarah and Amalie to discuss their master's thesis titled 'So Fake, It's Real' on the on the impact of hyperrealistic influencers on consumer-brand relationships.
The first series is called 'Advances in Branding Research: Insights from CBS Master's Theses', where we interview and highlight students, their research, their insights and their personal experiences regarding their theses work.
In this episode, Francisco Barbosa Escobar welcomes Sarah and Amalie to discuss their master's thesis titled 'So Fake, It's Real' on the on the impact of hyperrealistic influencers on consumer-brand relationships.
| Original language | English |
|---|---|
| Publication date | 4 Sept 2024 |
| Place of Publication | WWW |
| Media of output | Podcasts |
| Size | 00:29:07 |
| Publication status | Published - 4 Sept 2024 |