Inside the Customer Universe

How to Build Unique Customer Insight for Profitable Growth and Market Leadership

Henrik Andersen, Thomas Ritter

Research output: Book/ReportBookResearchpeer-review

Original languageEnglish
Place of PublicationWest Sussex
PublisherWiley
ISBN (Print)9780470694244
Publication statusPublished - 2008

Cite this

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title = "Inside the Customer Universe: How to Build Unique Customer Insight for Profitable Growth and Market Leadership",
keywords = "kunderelationer, relationsmarkedsf{\o}ring",
author = "Henrik Andersen and Thomas Ritter",
note = "l{\o}benummer: 084661",
year = "2008",
language = "English",
isbn = "9780470694244",
publisher = "Wiley",

}

Inside the Customer Universe : How to Build Unique Customer Insight for Profitable Growth and Market Leadership. / Andersen, Henrik; Ritter, Thomas.

West Sussex : Wiley, 2008.

Research output: Book/ReportBookResearchpeer-review

TY - BOOK

T1 - Inside the Customer Universe

T2 - How to Build Unique Customer Insight for Profitable Growth and Market Leadership

AU - Andersen, Henrik

AU - Ritter, Thomas

N1 - løbenummer: 084661

PY - 2008

Y1 - 2008

KW - kunderelationer

KW - relationsmarkedsføring

M3 - Book

SN - 9780470694244

BT - Inside the Customer Universe

PB - Wiley

CY - West Sussex

ER -