Innovation in International Industrial Marketing

Research output: Chapter in Book/Report/Conference proceedingCompendium/lecture notes chapterEducation

Original languageEnglish
Title of host publicationCompendium in International Marketing
EditorsHenrik Johannsen Duus, Søren Heede
Number of pages17
Place of PublicationFrederiksberg
PublisherDepartment of Marketing. CBS
Publication date1993
Publication statusPublished - 1993

Bibliographical note

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