Original language | English |
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Title of host publication | Compendium in International Marketing |
Editors | Henrik Johannsen Duus, Søren Heede |
Number of pages | 17 |
Place of Publication | Frederiksberg |
Publisher | Department of Marketing. CBS |
Publication date | 1993 |
Publication status | Published - 1993 |
Innovation in International Industrial Marketing
Research output: Chapter in Book/Report/Conference proceeding › Compendium/lecture notes chapter