Innovation Beyond Change: A Macromarketing Perspective

Lars Thøger Christensen, Søren Askegaard

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 18th Macromarketing Conference
EditorsA. Fuat Firat, Annama Joy
Place of PublicationKingston, RI
PublisherThe Macromarketing Society
Publication date1993
Publication statusPublished - 1993
Externally publishedYes
EventThe 18th Annual Macromarketing Conference. 1993 - University of Rhode Island, Kingston, United States
Duration: 12 Aug 199315 Aug 1993
Conference number: 18


ConferenceThe 18th Annual Macromarketing Conference. 1993
LocationUniversity of Rhode Island
Country/TerritoryUnited States
Internet address

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