Innovation Beyond Change: A Macromarketing Perspective

Lars Thøger Christensen, Søren Askegaard

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 18th Macromarketing Conference
EditorsA. Fuat Firat, Annama Joy
Place of PublicationKingston, RI
PublisherThe Macromarketing Society
Publication date1993
Publication statusPublished - 1993
Externally publishedYes
EventThe 18th Annual Macromarketing Conference. 1993 - University of Rhode Island, Kingston, United States
Duration: 12 Aug 199315 Aug 1993
Conference number: 18
http://macromarketing.org/

Conference

ConferenceThe 18th Annual Macromarketing Conference. 1993
Number18
LocationUniversity of Rhode Island
CountryUnited States
CityKingston
Period12/08/199315/08/1993
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Christensen, L. T., & Askegaard, S. (1993). Innovation Beyond Change: A Macromarketing Perspective. In A. F. Firat, & A. Joy (Eds.), Proceedings of the 18th Macromarketing Conference The Macromarketing Society.