Innovation Beyond Change

A Macromarketing Perspective

Lars Thøger Christensen, Søren Askegaard

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 18th Macromarketing Conference
EditorsA. Fuat Firat, Annama Joy
Place of PublicationKingston, RI
PublisherThe Macromarketing Society
Publication date1993
Publication statusPublished - 1993
Externally publishedYes
EventThe 18th Annual Macromarketing Conference. 1993 - University of Rhode Island, Kingston, United States
Duration: 12 Aug 199315 Aug 1993
Conference number: 18
http://macromarketing.org/

Conference

ConferenceThe 18th Annual Macromarketing Conference. 1993
Number18
LocationUniversity of Rhode Island
CountryUnited States
CityKingston
Period12/08/199315/08/1993
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Christensen, L. T., & Askegaard, S. (1993). Innovation Beyond Change: A Macromarketing Perspective. In A. F. Firat, & A. Joy (Eds.), Proceedings of the 18th Macromarketing Conference Kingston, RI: The Macromarketing Society.
Christensen, Lars Thøger ; Askegaard, Søren. / Innovation Beyond Change : A Macromarketing Perspective. Proceedings of the 18th Macromarketing Conference. editor / A. Fuat Firat ; Annama Joy. Kingston, RI : The Macromarketing Society, 1993.
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title = "Innovation Beyond Change: A Macromarketing Perspective",
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note = "CBS Library does not have access to the material",
year = "1993",
language = "English",
editor = "Firat, {A. Fuat} and Annama Joy",
booktitle = "Proceedings of the 18th Macromarketing Conference",
publisher = "The Macromarketing Society",
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Christensen, LT & Askegaard, S 1993, Innovation Beyond Change: A Macromarketing Perspective. in AF Firat & A Joy (eds), Proceedings of the 18th Macromarketing Conference. The Macromarketing Society, Kingston, RI, Kingston, United States, 12/08/1993.

Innovation Beyond Change : A Macromarketing Perspective. / Christensen, Lars Thøger; Askegaard, Søren.

Proceedings of the 18th Macromarketing Conference. ed. / A. Fuat Firat; Annama Joy. Kingston, RI : The Macromarketing Society, 1993.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Innovation Beyond Change

T2 - A Macromarketing Perspective

AU - Christensen, Lars Thøger

AU - Askegaard, Søren

N1 - CBS Library does not have access to the material

PY - 1993

Y1 - 1993

M3 - Article in proceedings

BT - Proceedings of the 18th Macromarketing Conference

A2 - Firat, A. Fuat

A2 - Joy, Annama

PB - The Macromarketing Society

CY - Kingston, RI

ER -

Christensen LT, Askegaard S. Innovation Beyond Change: A Macromarketing Perspective. In Firat AF, Joy A, editors, Proceedings of the 18th Macromarketing Conference. Kingston, RI: The Macromarketing Society. 1993