Innovation Beyond Change: A Macromarketing Perspective

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 18th Macromarketing Conference
Editors	A. Fuat Firat, Annama Joy
Place of Publication	Kingston, RI
Publisher	The Macromarketing Society
Publication date	1993
Publication status	Published - 1993
Externally published	Yes
Event	The 18th Annual Macromarketing Conference. 1993 - University of Rhode Island, Kingston, United States Duration: 12 Aug 1993 → 15 Aug 1993 Conference number: 18 http://macromarketing.org/

Conference	The 18th Annual Macromarketing Conference. 1993
Number	18
Location	University of Rhode Island
Country/Territory	United States
City	Kingston
Period	12/08/1993 → 15/08/1993
Internet address	http://macromarketing.org/

Handle.net

@inproceedings{2ac1002c21444ae9b80bc0a3e940d932,

title = "Innovation Beyond Change: A Macromarketing Perspective",

author = "Christensen, {Lars Th{\o}ger} and S{\o}ren Askegaard",

year = "1993",

language = "English",

editor = "Firat, {A. Fuat} and Annama Joy",

booktitle = "Proceedings of the 18th Macromarketing Conference",

publisher = "The Macromarketing Society",

address = "Germany",

note = "The 18th Annual Macromarketing Conference. 1993 ; Conference date: 12-08-1993 Through 15-08-1993",

url = "http://macromarketing.org/",

}

TY - GEN

T1 - Innovation Beyond Change

T2 - The 18th Annual Macromarketing Conference. 1993

AU - Christensen, Lars Thøger

AU - Askegaard, Søren

N1 - Conference code: 18

PY - 1993

Y1 - 1993

M3 - Article in proceedings

BT - Proceedings of the 18th Macromarketing Conference

A2 - Firat, A. Fuat

A2 - Joy, Annama

PB - The Macromarketing Society

CY - Kingston, RI

Y2 - 12 August 1993 through 15 August 1993

ER -