Innovating Pharma Innovation

Oliver Gassmann, Gerrit Reepmeyer, Max von Zedtwitz

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publication The Future of Pharma R & D : Challenges and Trends
EditorsHarald Pacl
Number of pages12
Place of PublicationHünerberg
PublisherFestel Capital
Publication date2004
Pages27-38
ISBN (Print)3000140123, 9783000140129
Publication statusPublished - 2004
Externally publishedYes

Cite this