Industrial Internet of Things (IIoT) Business Model Classification

Herbert Endres, Marta Indulska, Arunava Ghosh, Abayomi Baiyere, Stefan Broser

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Currently, there is a mismatch between the potential and the reality of capturing value from the Industrial Internet of Things (IIoT). Furthermore, the lack of empirical guidance on appropriate IIoT business models isn’t helping to address this mismatch. Based on a content analysis of IIoT projects from entrepreneurial firms and incumbents, which we collected from 1,043 publications in industry trade magazines and newspapers over a six-year period (2011-2017), this article identifies IIoT-specific business model elements and archetypes. Our study provides two main contributions. First, our analysis enables a broad understanding of IIoT business models in practice by taking into account different perspectives. Our findings reveal different business model archetypes in the context of IIoT, namely: IIoT digical, IIoT service-centered, IIoT data-driven, and IIoT platform. Second, we derive specific management implications for capturing value from IIoT business models based on our exploration of IIoT business model elements.
Original languageEnglish
Title of host publicationProceedings of the 40th International Conference on Information Systems (ICIS)
EditorsHelmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal
Number of pages16
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2019
Article number2988
ISBN (Electronic)9780996683197
Publication statusPublished - 2019
Event40th International Conference on Information Systems, ICIS 2019: Information Systems - The Heart of Innovation Ecosystems - International Congress Center Munich (ICM), Munich, Germany
Duration: 15 Dec 201918 Dec 2019
Conference number: 40


Conference40th International Conference on Information Systems, ICIS 2019
LocationInternational Congress Center Munich (ICM)
Internet address
SeriesProceedings of the International Conference on Information Systems


  • Industrial Internet of Things (IIoT)
  • Industry 4.0
  • Business model classification
  • Content analysis

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