Abstract
Currently, there is a mismatch between the potential and the reality of capturing value from the Industrial Internet of Things (IIoT). Furthermore, the lack of empirical guidance on appropriate IIoT business models isn’t helping to address this mismatch. Based on a content analysis of IIoT projects from entrepreneurial firms and incumbents, which we collected from 1,043 publications in industry trade magazines and newspapers over a six-year period (2011-2017), this article identifies IIoT-specific business model elements and archetypes. Our study provides two main contributions. First, our analysis enables a broad understanding of IIoT business models in practice by taking into account different perspectives. Our findings reveal different business model archetypes in the context of IIoT, namely: IIoT digical, IIoT service-centered, IIoT data-driven, and IIoT platform. Second, we derive specific management implications for capturing value from IIoT business models based on our exploration of IIoT business model elements.
Original language | English |
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Title of host publication | Proceedings of the 40th International Conference on Information Systems (ICIS) |
Editors | Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal |
Number of pages | 16 |
Place of Publication | Atlanta, GA |
Publisher | Association for Information Systems. AIS Electronic Library (AISeL) |
Publication date | 2019 |
Article number | 2988 |
ISBN (Electronic) | 9780996683197 |
Publication status | Published - 2019 |
Event | 40th International Conference on Information Systems, ICIS 2019: Information Systems - The Heart of Innovation Ecosystems - International Congress Center Munich (ICM), Munich, Germany Duration: 15 Dec 2019 → 18 Dec 2019 Conference number: 40 https://icis2019.aisconferences.org/ |
Conference
Conference | 40th International Conference on Information Systems, ICIS 2019 |
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Number | 40 |
Location | International Congress Center Munich (ICM) |
Country/Territory | Germany |
City | Munich |
Period | 15/12/2019 → 18/12/2019 |
Internet address |
Series | Proceedings of the International Conference on Information Systems |
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ISSN | 0000-0033 |
Keywords
- Industrial Internet of Things (IIoT)
- Industry 4.0
- Business model classification
- Content analysis