Individual Responses to Competing Institutional Logics in Emerging Markets

Dana Minbaeva; Maral Muratbekova-Touron; Dilek Zamantılı Nayır; Solon Moreira

doi:10.1016/j.ibusrev.2020.101778

Individual Responses to Competing Institutional Logics in Emerging Markets

Dana Minbaeva^*, Maral Muratbekova-Touron, Dilek Zamantılı Nayır, Solon Moreira

^*Corresponding author for this work

Department of Strategy and Innovation

Research output: Contribution to journal › Journal article › Research › peer-review

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Abstract

In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering.

Original language	English
Article number	101778
Journal	International Business Review
Volume	30
Issue number	4
Number of pages	14
ISSN	0969-5931
DOIs	https://doi.org/10.1016/j.ibusrev.2020.101778
Publication status	Published - Aug 2021

Bibliographical note

Published online 29. December 2020

Keywords

Competing institutional logics
Emerging economies
Individual responses

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abstract = "In this paper, we study individual responses to competing institutional market and community logics. We argue that when individuals experience strong pressures both from market and community logics in hybrid contexts, they are unlikely to choose one logic over another. Instead, they combine both logics act as hybridizers. We identified three roles of local (Kazakhstani and Turkish) managers as hybridizers: bridging between competing logics, boundary spanning and cultural buffering.",

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