Individual and Collective Identity Construction in a Niké Related Brand Community

Niels Kornum, Richard Gyrd-Jones, Nadia Al Zagir, Kristina A. Brandis

Research output: Contribution to conferencePaperResearchpeer-review

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Original languageEnglish
Publication date2015
Number of pages6
Publication statusPublished - 2015
EventThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015 - Turku School of Economics, University og Turko, Turku, Finland
Duration: 27 Apr 201529 Apr 2015
Conference number: 10
http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx

Conference

ConferenceThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015
Number10
LocationTurku School of Economics, University og Turko
CountryFinland
CityTurku
Period27/04/201529/04/2015
Internet address

Cite this

Kornum, N., Gyrd-Jones, R., Al Zagir, N., & Brandis, K. A. (2015). Individual and Collective Identity Construction in a Niké Related Brand Community. Paper presented at The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, Turku, Finland.
Kornum, Niels ; Gyrd-Jones, Richard ; Al Zagir, Nadia ; Brandis, Kristina A. / Individual and Collective Identity Construction in a Niké Related Brand Community. Paper presented at The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, Turku, Finland.6 p.
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year = "2015",
language = "English",
note = "null ; Conference date: 27-04-2015 Through 29-04-2015",
url = "http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx",

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Kornum, N, Gyrd-Jones, R, Al Zagir, N & Brandis, KA 2015, 'Individual and Collective Identity Construction in a Niké Related Brand Community' Paper presented at, Turku, Finland, 27/04/2015 - 29/04/2015, .

Individual and Collective Identity Construction in a Niké Related Brand Community. / Kornum, Niels; Gyrd-Jones, Richard; Al Zagir, Nadia; Brandis, Kristina A.

2015. Paper presented at The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, Turku, Finland.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Individual and Collective Identity Construction in a Niké Related Brand Community

AU - Kornum, Niels

AU - Gyrd-Jones, Richard

AU - Al Zagir, Nadia

AU - Brandis, Kristina A.

PY - 2015

Y1 - 2015

M3 - Paper

ER -

Kornum N, Gyrd-Jones R, Al Zagir N, Brandis KA. Individual and Collective Identity Construction in a Niké Related Brand Community. 2015. Paper presented at The 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015, Turku, Finland.