Individual and Collective Identity Construction in a Niké Related Brand Community

Niels Kornum, Richard Gyrd-Jones, Nadia Al Zagir, Kristina A. Brandis

Research output: Contribution to conferencePaperResearchpeer-review

10 Downloads (Pure)
Original languageEnglish
Publication date2015
Number of pages6
Publication statusPublished - 2015
EventThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015 - Turku School of Economics, University og Turko, Turku, Finland
Duration: 27 Apr 201529 Apr 2015
Conference number: 10
http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx

Conference

ConferenceThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015
Number10
LocationTurku School of Economics, University og Turko
CountryFinland
CityTurku
Period27/04/201529/04/2015
Internet address

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