Individual and Collective Identity Construction in a Niké Related Brand Community

Niels Kornum, Richard Gyrd-Jones, Nadia Al Zagir, Kristina A. Brandis

Research output: Contribution to conferencePaperResearchpeer-review

218 Downloads (Pure)
Original languageEnglish
Publication date2015
Number of pages6
Publication statusPublished - 2015
EventThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015 - Turku School of Economics, University og Turko, Turku, Finland
Duration: 27 Apr 201529 Apr 2015
Conference number: 10
http://www.utu.fi/en/units/tse/sites/10thglobalbrandconference/Pages/home.aspx

Conference

ConferenceThe 10th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2015
Number10
LocationTurku School of Economics, University og Turko
Country/TerritoryFinland
CityTurku
Period27/04/201529/04/2015
Internet address

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