| Original language | English |
|---|---|
| Title of host publication | Senders and Receivers : new perspectives on market communication |
| Editors | Jørn Helder, Simon Ulrik Kragh |
| Number of pages | 16 |
| Place of Publication | København |
| Publisher | Samfundslitteratur |
| Publication date | 2002 |
| Pages | 125-140 |
| ISBN (Print) | 8759309202 |
| Publication status | Published - 2002 |
Indigenisation of Marketing
Simon Ulrik Kragh
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research