Indigenisation of Marketing

Simon Ulrik Kragh

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationSenders and Receivers : new perspectives on market communication
    EditorsJørn Helder, Simon Ulrik Kragh
    Number of pages16
    Place of PublicationKøbenhavn
    PublisherSamfundslitteratur
    Publication date2002
    Pages125-140
    ISBN (Print)8759309202
    Publication statusPublished - 2002

    Cite this

    Kragh, S. U. (2002). Indigenisation of Marketing. In J. Helder, & S. U. Kragh (Eds.), Senders and Receivers: new perspectives on market communication (pp. 125-140). København: Samfundslitteratur.
    Kragh, Simon Ulrik. / Indigenisation of Marketing. Senders and Receivers: new perspectives on market communication. editor / Jørn Helder ; Simon Ulrik Kragh. København : Samfundslitteratur, 2002. pp. 125-140
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    title = "Indigenisation of Marketing",
    keywords = "Markedsf{\o}ring, International markedsf{\o}ring",
    author = "Kragh, {Simon Ulrik}",
    note = "Opstilling: 658.812 sen L{\o}be nr.: 025581",
    year = "2002",
    language = "English",
    isbn = "8759309202",
    pages = "125--140",
    editor = "J{\o}rn Helder and Kragh, {Simon Ulrik}",
    booktitle = "Senders and Receivers",
    publisher = "Samfundslitteratur",
    address = "Denmark",

    }

    Kragh, SU 2002, Indigenisation of Marketing. in J Helder & SU Kragh (eds), Senders and Receivers: new perspectives on market communication. Samfundslitteratur, København, pp. 125-140.

    Indigenisation of Marketing. / Kragh, Simon Ulrik.

    Senders and Receivers: new perspectives on market communication. ed. / Jørn Helder; Simon Ulrik Kragh. København : Samfundslitteratur, 2002. p. 125-140.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

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    AU - Kragh, Simon Ulrik

    N1 - Opstilling: 658.812 sen Løbe nr.: 025581

    PY - 2002

    Y1 - 2002

    KW - Markedsføring

    KW - International markedsføring

    M3 - Book chapter

    SN - 8759309202

    SP - 125

    EP - 140

    BT - Senders and Receivers

    A2 - Helder, Jørn

    A2 - Kragh, Simon Ulrik

    PB - Samfundslitteratur

    CY - København

    ER -

    Kragh SU. Indigenisation of Marketing. In Helder J, Kragh SU, editors, Senders and Receivers: new perspectives on market communication. København: Samfundslitteratur. 2002. p. 125-140