Increasing Donor Retention with Feedback on Donation Use

Edlira Shehu; Michel Clement; Karen Page Winterich; Besarta Veseli

Increasing Donor Retention with Feedback on Donation Use

Edlira Shehu, Michel Clement, Karen Page Winterich, Besarta Veseli

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

This research investigates the impact of retention strategies where donors are informed about their past donation use. Two field experiments reveal the effectiveness of past donation use appeals relative to best-practice appeals based on acknowledgment. Two controlled studies replicate this effect and show that it is transmitted via service value.

Original language	English
Title of host publication	Proceedings of the Association for Consumer Research 2019
Number of pages	6
Place of Publication	Duluth, NM
Publisher	Association for Consumer Research
Publication date	2019
Pages	93-98
ISBN (Print)	9780915552801
Publication status	Published - 2019
Event	50th Annual Conference of the Association for Consumer Research. ACR 2019 - Atlanta, United States Duration: 17 Oct 2019 → 20 Oct 2019 Conference number: 50 https://www.acrwebsite.org/web/conferences/overview

Conference

Conference	50th Annual Conference of the Association for Consumer Research. ACR 2019
Number	50
Country/Territory	United States
City	Atlanta
Period	17/10/2019 → 20/10/2019
Internet address	https://www.acrwebsite.org/web/conferences/overview

Series	Advances in Consumer Research
Volume	47
ISSN	0098-9258

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https://www.acrwebsite.org/volumes/v47/acr_vol47_2546750.pdfLicence: Unspecified
https://www.acrwebsite.org/assets/PDFs/vol47.pdfLicence: Unspecified

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Cite this

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title = "Increasing Donor Retention with Feedback on Donation Use",

abstract = "This research investigates the impact of retention strategies where donors are informed about their past donation use. Two field experiments reveal the effectiveness of past donation use appeals relative to best-practice appeals based on acknowledgment. Two controlled studies replicate this effect and show that it is transmitted via service value.",

author = "Edlira Shehu and Michel Clement and Winterich, {Karen Page} and Besarta Veseli",

year = "2019",

language = "English",

isbn = "9780915552801",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "93--98",

booktitle = "Proceedings of the Association for Consumer Research 2019",

address = "United States",

note = "50th Annual Conference of the Association for Consumer Research. ACR 2019 ; Conference date: 17-10-2019 Through 20-10-2019",

url = "https://www.acrwebsite.org/web/conferences/overview",

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Shehu, E, Clement, M, Winterich, KP & Veseli, B 2019, Increasing Donor Retention with Feedback on Donation Use. in Proceedings of the Association for Consumer Research 2019. Association for Consumer Research, Duluth, NM, Advances in Consumer Research, vol. 47, pp. 93-98, 50th Annual Conference of the Association for Consumer Research. ACR 2019, Atlanta, Georgia, United States, 17/10/2019. <https://www.acrwebsite.org/volumes/v47/acr_vol47_2546750.pdf>

Increasing Donor Retention with Feedback on Donation Use. / Shehu, Edlira; Clement, Michel; Winterich, Karen Page et al.
Proceedings of the Association for Consumer Research 2019. Duluth, NM: Association for Consumer Research, 2019. p. 93-98 (Advances in Consumer Research, Vol. 47).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

T1 - Increasing Donor Retention with Feedback on Donation Use

AU - Shehu, Edlira

AU - Clement, Michel

AU - Winterich, Karen Page

AU - Veseli, Besarta

N1 - Conference code: 50

PY - 2019

Y1 - 2019

N2 - This research investigates the impact of retention strategies where donors are informed about their past donation use. Two field experiments reveal the effectiveness of past donation use appeals relative to best-practice appeals based on acknowledgment. Two controlled studies replicate this effect and show that it is transmitted via service value.

AB - This research investigates the impact of retention strategies where donors are informed about their past donation use. Two field experiments reveal the effectiveness of past donation use appeals relative to best-practice appeals based on acknowledgment. Two controlled studies replicate this effect and show that it is transmitted via service value.

M3 - Conference abstract in proceedings

SN - 9780915552801

T3 - Advances in Consumer Research

SP - 93

EP - 98

BT - Proceedings of the Association for Consumer Research 2019

PB - Association for Consumer Research

CY - Duluth, NM

T2 - 50th Annual Conference of the Association for Consumer Research. ACR 2019

Y2 - 17 October 2019 through 20 October 2019

ER -