In Search of the Consumer: The History of Market Research from 1890 to 1960

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	The Routledge Companion to Marketing History
Editors	Brian Jones, Mark Tadajewski
Number of pages	23
Place of Publication	Abingdon
Publisher	Routledge
Publication date	2016
Pages	61-83
Chapter	4
ISBN (Print)	9780415714181
ISBN (Electronic)	9781315882857
DOIs	https://doi.org/10.4324/9781315882857
Publication status	Published - 2016

Series	Routledge Companions in Business, Management and Accounting

Access to Document

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title = "In Search of the Consumer: The History of Market Research from 1890 to 1960",

author = "Stefan Schwarzkopf",

year = "2016",

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language = "English",

isbn = "9780415714181",

series = "Routledge Companions in Business, Management and Accounting",

publisher = "Routledge",

pages = "61--83",

editor = "Brian Jones and Mark Tadajewski",

booktitle = "The Routledge Companion to Marketing History",

address = "United Kingdom",

}

In Search of the Consumer: The History of Market Research from 1890 to 1960. / Schwarzkopf, Stefan.
The Routledge Companion to Marketing History. ed. / Brian Jones; Mark Tadajewski. Abingdon: Routledge, 2016. p. 61-83 (Routledge Companions in Business, Management and Accounting).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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