In Search of the Consumer: The History of Market Research from 1890 to 1960

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Original languageEnglish
Title of host publicationThe Routledge Companion to Marketing History
EditorsBrian Jones, Mark Tadajewski
Number of pages23
Place of PublicationAbingdon
PublisherRoutledge
Publication date2016
Pages61-83
Chapter4
ISBN (Print)9780415714181
ISBN (Electronic)9781315882857
DOIs
Publication statusPublished - 2016
SeriesRoutledge Companions in Business, Management and Accounting

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