Original language | English |
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Title of host publication | The Routledge Companion to Marketing History |
Editors | Brian Jones, Mark Tadajewski |
Number of pages | 23 |
Place of Publication | Abingdon |
Publisher | Routledge |
Publication date | 2016 |
Pages | 61-83 |
Chapter | 4 |
ISBN (Print) | 9780415714181 |
ISBN (Electronic) | 9781315882857 |
DOIs | |
Publication status | Published - 2016 |
Series | Routledge Companions in Business, Management and Accounting |
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