In Search of the Consumer: The History of Market Research from 1890 to 1960

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationThe Routledge Companion to Marketing History
EditorsBrian Jones, Mark Tadajewski
Number of pages23
Place of PublicationAbingdon
PublisherRoutledge
Publication date2016
Pages61-83
Chapter4
ISBN (Print)9780415714181
ISBN (Electronic)9781315882857
DOIs
Publication statusPublished - 2016
SeriesRoutledge Companions in Business, Management and Accounting

Bibliographical note

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Cite this

Schwarzkopf, S. (2016). In Search of the Consumer: The History of Market Research from 1890 to 1960. In B. Jones, & M. Tadajewski (Eds.), The Routledge Companion to Marketing History (pp. 61-83). Routledge. Routledge Companions in Business, Management and Accounting https://doi.org/10.4324/9781315882857