@inbook{c55a6a17bd8a4134a5f659441affb811,
title = "In Search of the Consumer: The History of Market Research from 1890 to 1960",
author = "Stefan Schwarzkopf",
note = "CBS Library does not have access to the material",
year = "2016",
doi = "10.4324/9781315882857",
language = "English",
isbn = "9780415714181",
series = "Routledge Companions in Business, Management and Accounting",
publisher = "Routledge",
pages = "61--83",
editor = "Brian Jones and Mark Tadajewski",
booktitle = "The Routledge Companion to Marketing History",
address = "United Kingdom",
}