In Search of the Consumer: The History of Market Research from 1890 to 1960

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationThe Routledge Companion to Marketing History
    EditorsBrian Jones, Mark Tadajewski
    Number of pages23
    Place of PublicationAbingdon
    PublisherRoutledge
    Publication date2016
    Pages61-83
    Chapter4
    ISBN (Print)9780415714181
    ISBN (Electronic)9781315882857
    DOIs
    Publication statusPublished - 2016
    SeriesRoutledge Companions in Business, Management and Accounting

    Cite this