In Search of the Consumer: The History of Market Research from 1890 to 1960

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

LanguageEnglish
Title of host publicationThe Routledge Companion to Marketing History
EditorsBrian Jones, Mark Tadajewski
Place of PublicationAbingdon
PublisherRoutledge
Date2016
Pages61-83
Chapter4
ISBN (Print)9780415714181
ISBN (Electronic)9781315882857
StatePublished - 2016
SeriesRoutledge Companions in Business, Management and Accounting

Bibliographical note

CBS Library does not have access to the material

Cite this

Schwarzkopf, S. (2016). In Search of the Consumer: The History of Market Research from 1890 to 1960. In B. Jones, & M. Tadajewski (Eds.), The Routledge Companion to Marketing History (pp. 61-83). Abingdon: Routledge. Routledge Companions in Business, Management and Accounting
Schwarzkopf, Stefan. / In Search of the Consumer : The History of Market Research from 1890 to 1960. The Routledge Companion to Marketing History. editor / Brian Jones ; Mark Tadajewski. Abingdon : Routledge, 2016. pp. 61-83 (Routledge Companions in Business, Management and Accounting).
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year = "2016",
language = "English",
isbn = "9780415714181",
pages = "61--83",
editor = "Brian Jones and Mark Tadajewski",
booktitle = "The Routledge Companion to Marketing History",
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Schwarzkopf, S 2016, In Search of the Consumer: The History of Market Research from 1890 to 1960. in B Jones & M Tadajewski (eds), The Routledge Companion to Marketing History. Routledge, Abingdon, Routledge Companions in Business, Management and Accounting, pp. 61-83.

In Search of the Consumer : The History of Market Research from 1890 to 1960. / Schwarzkopf, Stefan.

The Routledge Companion to Marketing History. ed. / Brian Jones; Mark Tadajewski. Abingdon : Routledge, 2016. p. 61-83.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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T2 - The History of Market Research from 1890 to 1960

AU - Schwarzkopf,Stefan

N1 - CBS Library does not have access to the material

PY - 2016

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SN - 9780415714181

SP - 61

EP - 83

BT - The Routledge Companion to Marketing History

PB - Routledge

CY - Abingdon

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Schwarzkopf S. In Search of the Consumer: The History of Market Research from 1890 to 1960. In Jones B, Tadajewski M, editors, The Routledge Companion to Marketing History. Abingdon: Routledge. 2016. p. 61-83. (Routledge Companions in Business, Management and Accounting).