| Language | English |
|---|---|
| Title of host publication | The Routledge Companion to Marketing History |
| Editors | Brian Jones, Mark Tadajewski |
| Place of Publication | Abingdon |
| Publisher | Routledge |
| Date | 2016 |
| Pages | 61-83 |
| Chapter | 4 |
| ISBN (Print) | 9780415714181 |
| ISBN (Electronic) | 9781315882857 |
| State | Published - 2016 |
| Series | Routledge Companions in Business, Management and Accounting |
|---|
Bibliographical note
CBS Library does not have access to the material
Cite this
Schwarzkopf, S. (2016). In Search of the Consumer: The History of Market Research from 1890 to 1960. In B. Jones, & M. Tadajewski (Eds.), The Routledge Companion to Marketing History (pp. 61-83). Abingdon: Routledge. Routledge Companions in Business, Management and Accounting
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title = "In Search of the Consumer: The History of Market Research from 1890 to 1960",
author = "Stefan Schwarzkopf",
note = "CBS Library does not have access to the material",
year = "2016",
language = "English",
isbn = "9780415714181",
pages = "61--83",
editor = "Brian Jones and Mark Tadajewski",
booktitle = "The Routledge Companion to Marketing History",
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Schwarzkopf, S 2016, In Search of the Consumer: The History of Market Research from 1890 to 1960. in B Jones & M Tadajewski (eds), The Routledge Companion to Marketing History. Routledge, Abingdon, Routledge Companions in Business, Management and Accounting, pp. 61-83.
In Search of the Consumer : The History of Market Research from 1890 to 1960. / Schwarzkopf, Stefan.
The Routledge Companion to Marketing History. ed. / Brian Jones; Mark Tadajewski. Abingdon : Routledge, 2016. p. 61-83.Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
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T2 - The History of Market Research from 1890 to 1960
AU - Schwarzkopf,Stefan
N1 - CBS Library does not have access to the material
PY - 2016
Y1 - 2016
M3 - Book chapter
SN - 9780415714181
SP - 61
EP - 83
BT - The Routledge Companion to Marketing History
PB - Routledge
CY - Abingdon
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Schwarzkopf S. In Search of the Consumer: The History of Market Research from 1890 to 1960. In Jones B, Tadajewski M, editors, The Routledge Companion to Marketing History. Abingdon: Routledge. 2016. p. 61-83. (Routledge Companions in Business, Management and Accounting).