In Search of New Perspective on Electronic Marketplaces

Kalina Stefanova Staykova, Jonas Hedman

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


While Electronic Marketplaces (EMs) have existed for the past 30 years, recent technological developments and changing consumer preferences have led to the emergence of Global Online Marketplaces (GOMPs), such as Amazon, Alibaba, eBay, which we view as a new type of EMs. Moving away from traditional linear thinking inherent in supply chain management, these GOMPs operate as Digital Platform Ecosystems (DPEs), which require platform thinking, rooted in network economics. Surprisingly, while researchers have recognized that EMs exhibit the characteristics of DPEs, current research remains predominantly stuck in applying supply chain thinking rather than embracing platform thinking. We argue that such a mismatch can inhibit our ability to comprehend the nature of GOMPs as new type of EMs. To address this gap, we perform hermeneutic literature review encompassing 75 articles from various fields of inquiry, spanning from 1991 to 2018. The purpose of this literature review is to first investigate which aspects of the DPE literature are addressed in the current EM literature, and second, to bridge the two streams of literature by outlining research gaps, which scholars can address in order to provide better understanding of the characteristics, development and impact of GOMPs as new type of EMs.
Original languageEnglish
Title of host publicationECIS 2019 Proceedings
Number of pages17
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2019
ISBN (Print)9781733632508
Publication statusPublished - 2019
Event27th European Conference on Information Systems: Information Systems for a Sharing Society, ECIS 2019: Information Systems for a Sharing Society - Stockholm University, Stockholm, Sweden
Duration: 8 Jun 201914 Jun 2019
Conference number: 27


Conference27th European Conference on Information Systems: Information Systems for a Sharing Society, ECIS 2019
LocationStockholm University
Internet address
SeriesProceedings of the European Conference on Information Systems


  • Electronic marketplaces
  • Digital platform ecosystems
  • Hermeneutic literature review
  • Global online marketplaces

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