In Search of New Perspective on Electronic Marketplaces

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

While Electronic Marketplaces (EMs) have existed for the past 30 years, recent technological developments and changing consumer preferences have led to the emergence of Global Online Marketplaces (GOMPs), such as Amazon, Alibaba, eBay, which we view as a new type of EMs. Moving away from traditional linear thinking inherent in supply chain management, these GOMPs operate as Digital Platform Ecosystems (DPEs), which require platform thinking, rooted in network economics. Surprisingly, while researchers have recognized that EMs exhibit the characteristics of DPEs, current research remains predominantly stuck in applying supply chain thinking rather than embracing platform thinking. We argue that such a mismatch can inhibit our ability to comprehend the nature of GOMPs as new type of EMs. To address this gap, we perform hermeneutic literature review encompassing 75 articles from various fields of inquiry, spanning from 1991 to 2018. The purpose of this literature review is to first investigate which aspects of the DPE literature are addressed in the current EM literature, and second, to bridge the two streams of literature by outlining research gaps, which scholars can address in order to provide better understanding of the characteristics, development and impact of GOMPs as new type of EMs.
Original languageEnglish
Title of host publicationECIS 2019 Proceedings
Number of pages17
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2019
ISBN (Print)9781733632508
Publication statusPublished - 2019
EventThe 27th European Conference on Information Systems (ECIS) 2019: Information Systems for a Sharing Society - Stockholm University, Stockholm, Sweden
Duration: 8 Jun 201914 Jun 2019
Conference number: 27
http://ecis2019.eu/

Conference

ConferenceThe 27th European Conference on Information Systems (ECIS) 2019
Number27
LocationStockholm University
CountrySweden
CityStockholm
Period08/06/201914/06/2019
Internet address
SeriesProceedings of the European Conference on Information Systems
ISSN0000-0034

Keywords

  • Electronic marketplaces
  • Digital platform ecosystems
  • Hermeneutic literature review
  • Global online marketplaces

Cite this

Staykova, K. S., & Hedman, J. (2019). In Search of New Perspective on Electronic Marketplaces. In ECIS 2019 Proceedings Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the European Conference on Information Systems
Staykova, Kalina Stefanova ; Hedman, Jonas. / In Search of New Perspective on Electronic Marketplaces. ECIS 2019 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2019. (Proceedings of the European Conference on Information Systems).
@inproceedings{57496d9e2e484bccb5df0ce8dba5f27b,
title = "In Search of New Perspective on Electronic Marketplaces",
abstract = "While Electronic Marketplaces (EMs) have existed for the past 30 years, recent technological developments and changing consumer preferences have led to the emergence of Global Online Marketplaces (GOMPs), such as Amazon, Alibaba, eBay, which we view as a new type of EMs. Moving away from traditional linear thinking inherent in supply chain management, these GOMPs operate as Digital Platform Ecosystems (DPEs), which require platform thinking, rooted in network economics. Surprisingly, while researchers have recognized that EMs exhibit the characteristics of DPEs, current research remains predominantly stuck in applying supply chain thinking rather than embracing platform thinking. We argue that such a mismatch can inhibit our ability to comprehend the nature of GOMPs as new type of EMs. To address this gap, we perform hermeneutic literature review encompassing 75 articles from various fields of inquiry, spanning from 1991 to 2018. The purpose of this literature review is to first investigate which aspects of the DPE literature are addressed in the current EM literature, and second, to bridge the two streams of literature by outlining research gaps, which scholars can address in order to provide better understanding of the characteristics, development and impact of GOMPs as new type of EMs.",
keywords = "Electronic marketplaces, Digital platform ecosystems, Hermeneutic literature review, Global online marketplaces, Electronic marketplaces, Digital platform ecosystems, Hermeneutic literature review, Global online marketplaces",
author = "Staykova, {Kalina Stefanova} and Jonas Hedman",
year = "2019",
language = "English",
isbn = "9781733632508",
booktitle = "ECIS 2019 Proceedings",
publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

}

Staykova, KS & Hedman, J 2019, In Search of New Perspective on Electronic Marketplaces. in ECIS 2019 Proceedings. Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the European Conference on Information Systems, Stockholm, Sweden, 08/06/2019.

In Search of New Perspective on Electronic Marketplaces. / Staykova, Kalina Stefanova; Hedman, Jonas.

ECIS 2019 Proceedings. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2019. (Proceedings of the European Conference on Information Systems).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - In Search of New Perspective on Electronic Marketplaces

AU - Staykova, Kalina Stefanova

AU - Hedman, Jonas

PY - 2019

Y1 - 2019

N2 - While Electronic Marketplaces (EMs) have existed for the past 30 years, recent technological developments and changing consumer preferences have led to the emergence of Global Online Marketplaces (GOMPs), such as Amazon, Alibaba, eBay, which we view as a new type of EMs. Moving away from traditional linear thinking inherent in supply chain management, these GOMPs operate as Digital Platform Ecosystems (DPEs), which require platform thinking, rooted in network economics. Surprisingly, while researchers have recognized that EMs exhibit the characteristics of DPEs, current research remains predominantly stuck in applying supply chain thinking rather than embracing platform thinking. We argue that such a mismatch can inhibit our ability to comprehend the nature of GOMPs as new type of EMs. To address this gap, we perform hermeneutic literature review encompassing 75 articles from various fields of inquiry, spanning from 1991 to 2018. The purpose of this literature review is to first investigate which aspects of the DPE literature are addressed in the current EM literature, and second, to bridge the two streams of literature by outlining research gaps, which scholars can address in order to provide better understanding of the characteristics, development and impact of GOMPs as new type of EMs.

AB - While Electronic Marketplaces (EMs) have existed for the past 30 years, recent technological developments and changing consumer preferences have led to the emergence of Global Online Marketplaces (GOMPs), such as Amazon, Alibaba, eBay, which we view as a new type of EMs. Moving away from traditional linear thinking inherent in supply chain management, these GOMPs operate as Digital Platform Ecosystems (DPEs), which require platform thinking, rooted in network economics. Surprisingly, while researchers have recognized that EMs exhibit the characteristics of DPEs, current research remains predominantly stuck in applying supply chain thinking rather than embracing platform thinking. We argue that such a mismatch can inhibit our ability to comprehend the nature of GOMPs as new type of EMs. To address this gap, we perform hermeneutic literature review encompassing 75 articles from various fields of inquiry, spanning from 1991 to 2018. The purpose of this literature review is to first investigate which aspects of the DPE literature are addressed in the current EM literature, and second, to bridge the two streams of literature by outlining research gaps, which scholars can address in order to provide better understanding of the characteristics, development and impact of GOMPs as new type of EMs.

KW - Electronic marketplaces

KW - Digital platform ecosystems

KW - Hermeneutic literature review

KW - Global online marketplaces

KW - Electronic marketplaces

KW - Digital platform ecosystems

KW - Hermeneutic literature review

KW - Global online marketplaces

M3 - Article in proceedings

SN - 9781733632508

BT - ECIS 2019 Proceedings

PB - Association for Information Systems. AIS Electronic Library (AISeL)

CY - Atlanta, GA

ER -

Staykova KS, Hedman J. In Search of New Perspective on Electronic Marketplaces. In ECIS 2019 Proceedings. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2019. (Proceedings of the European Conference on Information Systems).