In NVivo Veritas: How Information Systems Increase the Flexibility and Relevance of Strategic Management Accounting

Stephan Schulte, José Parra Moyano, Karl Schmedders

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


One of the key tasks for strategic management accountants is to estimate the size of the market in which their firm operates. For such an estimation to be correct, strategic management accountants need to have access to private information from the firm’s competitors. Such access is impossible since no competitor is willing to share internal documents, resulting in a problem of imperfect information. This problem hinders strategic management accountants’ efforts to perform their main tasks, forcing them to just approximate the size of their firms’ markets. In this paper we show how, by applying text analysis techniques to publicly available documents from their firm’s competitors, strategic management accountants can significantly increase the accuracy of their forecasts. This increased accuracy implies that the use of techniques from the Information Systems (IS) field can help mitigating the thus far unsolvable problem of imperfect information from which the strategic management accounting field has traditionally suffered.
Original languageEnglish
Title of host publicationProceedings of the 43rd International Conference on Information Systems (ICIS) : Digitization for the Next Generation
EditorsTilo Böhmann, Kai-Lung Hui, Viswanath Venkatesh
Number of pages17
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2022
Article number2275
Publication statusPublished - 2022
EventThe 43rd International Conference on Information Systems: ICIS 2022: Digitization for the Next Generation - Copenhagen, Denmark
Duration: 9 Dec 202214 Dec 2022
Conference number: 43


ConferenceThe 43rd International Conference on Information Systems: ICIS 2022
Internet address
SeriesProceedings of the International Conference on Information Systems


  • Imperfect information
  • NVivo
  • Strategic management accounting
  • Text Analytics

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