Implications of Web 2.0 for Retail Branding

Examination of Retailers’ Facebook Pages Using Leximancer

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2012
Number of pages1
Publication statusPublished - 2012
EventThe Australian & New Zealand Marketing Academy Conference (ANZMAC) - Adelaide, Australia
Duration: 3 Dec 20125 Dec 2012
http://anzmac.info/conference/2012/

Conference

ConferenceThe Australian & New Zealand Marketing Academy Conference (ANZMAC)
CountryAustralia
CityAdelaide
Period03/12/201205/12/2012
Internet address

Bibliographical note

CBS Library does not have access to the material

Cite this

Gyrd-Jones, R., & Shao, W. (2012). Implications of Web 2.0 for Retail Branding: Examination of Retailers’ Facebook Pages Using Leximancer. Abstract from The Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia.
Gyrd-Jones, Richard ; Shao, Wei . / Implications of Web 2.0 for Retail Branding : Examination of Retailers’ Facebook Pages Using Leximancer. Abstract from The Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia.1 p.
@conference{5d0ac692a33148adbd17dce33b2c7975,
title = "Implications of Web 2.0 for Retail Branding: Examination of Retailers’ Facebook Pages Using Leximancer",
author = "Richard Gyrd-Jones and Wei Shao",
note = "CBS Library does not have access to the material; The Australian & New Zealand Marketing Academy Conference (ANZMAC), ANZMAC12 ; Conference date: 03-12-2012 Through 05-12-2012",
year = "2012",
language = "English",
url = "http://anzmac.info/conference/2012/",

}

Gyrd-Jones, R & Shao, W 2012, 'Implications of Web 2.0 for Retail Branding: Examination of Retailers’ Facebook Pages Using Leximancer' The Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia, 03/12/2012 - 05/12/2012, .

Implications of Web 2.0 for Retail Branding : Examination of Retailers’ Facebook Pages Using Leximancer. / Gyrd-Jones, Richard; Shao, Wei .

2012. Abstract from The Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia.

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

TY - ABST

T1 - Implications of Web 2.0 for Retail Branding

T2 - Examination of Retailers’ Facebook Pages Using Leximancer

AU - Gyrd-Jones, Richard

AU - Shao, Wei

N1 - CBS Library does not have access to the material

PY - 2012

Y1 - 2012

M3 - Conference abstract for conference

ER -

Gyrd-Jones R, Shao W. Implications of Web 2.0 for Retail Branding: Examination of Retailers’ Facebook Pages Using Leximancer. 2012. Abstract from The Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia.