Implications of Web 2.0 for Retail Branding: Examination of Retailers’ Facebook Pages Using Leximancer

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2012
Number of pages1
Publication statusPublished - 2012
EventThe Australian & New Zealand Marketing Academy Conference (ANZMAC) - Adelaide, Australia
Duration: 3 Dec 20125 Dec 2012
http://anzmac.info/conference/2012/

Conference

ConferenceThe Australian & New Zealand Marketing Academy Conference (ANZMAC)
CountryAustralia
CityAdelaide
Period03/12/201205/12/2012
Internet address

Bibliographical note

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Cite this

Gyrd-Jones, R., & Shao, W. (2012). Implications of Web 2.0 for Retail Branding: Examination of Retailers’ Facebook Pages Using Leximancer. Abstract from The Australian & New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia.