Implications of Web 2.0 for Retail Branding:  Examination of Retailers’ Facebook Pages Using Leximancer

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2012
Number of pages	1
Publication status	Published - 2012
Event	The Australian & New Zealand Marketing Academy Conference (ANZMAC) - Adelaide, Australia Duration: 3 Dec 2012 → 5 Dec 2012 http://anzmac.info/conference/2012/

Conference	The Australian & New Zealand Marketing Academy Conference (ANZMAC)
Country/Territory	Australia
City	Adelaide
Period	03/12/2012 → 05/12/2012
Internet address	http://anzmac.info/conference/2012/

Handle.net

@conference{5d0ac692a33148adbd17dce33b2c7975,

title = "Implications of Web 2.0 for Retail Branding: Examination of Retailers{\textquoteright} Facebook Pages Using Leximancer",

author = "Richard Gyrd-Jones and Wei Shao",

year = "2012",

language = "English",

note = "The Australian & New Zealand Marketing Academy Conference (ANZMAC), ANZMAC12 ; Conference date: 03-12-2012 Through 05-12-2012",

url = "http://anzmac.info/conference/2012/",

}