| Original language | English |
|---|---|
| Title of host publication | Innovation and International Corporate Growth |
| Editors | Alexander Gerybadze, Ulrich Hommel, Hans W. Reiners, Dieter Thomaschewski |
| Place of Publication | Heidelberg |
| Publisher | Springer Science+Business Media |
| Publication date | 2010 |
| Pages | 175-190 |
| ISBN (Print) | 9783642108228 |
| ISBN (Electronic) | 9783642108235 |
| DOIs | |
| Publication status | Published - 2010 |
Implementing Change Management Successfully - Reinventing an Innovative Corporation: The Bayer Case
- Alexander Moscho
- , Lydia Bals
- , Matthias Kämper
- , Stefan Neuwirth
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review