Implementing Change Management Successfully - Reinventing an Innovative Corporation

The Bayer Case

Alexander Moscho, Lydia Bals, Matthias Kämper, Stefan Neuwirth

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationInnovation and International Corporate Growth
    EditorsAlexander Gerybadze, Ulrich Hommel, Hans W. Reiners, Dieter Thomaschewski
    Place of PublicationHeidelberg
    PublisherSpringer Science+Business Media
    Publication date2010
    Pages175-190
    ISBN (Print)9783642108228
    ISBN (Electronic)9783642108235
    DOIs
    Publication statusPublished - 2010

    Cite this

    Moscho, A., Bals, L., Kämper, M., & Neuwirth, S. (2010). Implementing Change Management Successfully - Reinventing an Innovative Corporation: The Bayer Case. In A. Gerybadze, U. Hommel, H. W. Reiners, & D. Thomaschewski (Eds.), Innovation and International Corporate Growth (pp. 175-190). Heidelberg: Springer Science+Business Media. https://doi.org/10.1007/978-3-642-10823-5
    Moscho, Alexander ; Bals, Lydia ; Kämper, Matthias ; Neuwirth, Stefan. / Implementing Change Management Successfully - Reinventing an Innovative Corporation : The Bayer Case. Innovation and International Corporate Growth. editor / Alexander Gerybadze ; Ulrich Hommel ; Hans W. Reiners ; Dieter Thomaschewski. Heidelberg : Springer Science+Business Media, 2010. pp. 175-190
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    title = "Implementing Change Management Successfully - Reinventing an Innovative Corporation: The Bayer Case",
    author = "Alexander Moscho and Lydia Bals and Matthias K{\"a}mper and Stefan Neuwirth",
    year = "2010",
    doi = "10.1007/978-3-642-10823-5",
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    editor = "Alexander Gerybadze and Ulrich Hommel and Reiners, {Hans W.} and Dieter Thomaschewski",
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    Moscho, A, Bals, L, Kämper, M & Neuwirth, S 2010, Implementing Change Management Successfully - Reinventing an Innovative Corporation: The Bayer Case. in A Gerybadze, U Hommel, HW Reiners & D Thomaschewski (eds), Innovation and International Corporate Growth. Springer Science+Business Media, Heidelberg, pp. 175-190. https://doi.org/10.1007/978-3-642-10823-5

    Implementing Change Management Successfully - Reinventing an Innovative Corporation : The Bayer Case. / Moscho, Alexander; Bals, Lydia; Kämper, Matthias; Neuwirth, Stefan.

    Innovation and International Corporate Growth. ed. / Alexander Gerybadze; Ulrich Hommel; Hans W. Reiners; Dieter Thomaschewski. Heidelberg : Springer Science+Business Media, 2010. p. 175-190.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    TY - CHAP

    T1 - Implementing Change Management Successfully - Reinventing an Innovative Corporation

    T2 - The Bayer Case

    AU - Moscho, Alexander

    AU - Bals, Lydia

    AU - Kämper, Matthias

    AU - Neuwirth, Stefan

    PY - 2010

    Y1 - 2010

    U2 - 10.1007/978-3-642-10823-5

    DO - 10.1007/978-3-642-10823-5

    M3 - Book chapter

    SN - 9783642108228

    SP - 175

    EP - 190

    BT - Innovation and International Corporate Growth

    A2 - Gerybadze, Alexander

    A2 - Hommel, Ulrich

    A2 - Reiners, Hans W.

    A2 - Thomaschewski, Dieter

    PB - Springer Science+Business Media

    CY - Heidelberg

    ER -

    Moscho A, Bals L, Kämper M, Neuwirth S. Implementing Change Management Successfully - Reinventing an Innovative Corporation: The Bayer Case. In Gerybadze A, Hommel U, Reiners HW, Thomaschewski D, editors, Innovation and International Corporate Growth. Heidelberg: Springer Science+Business Media. 2010. p. 175-190 https://doi.org/10.1007/978-3-642-10823-5