Immersive Virtual Environments in Organizational Routines of an Architectural Office

Christian Casper Hofma, Arisa Shollo, Ioanna Constantiou

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


Popularized under the name of virtual reality (VR), virtual environments (VEs) are increasingly gaining traction. However, current research on immersive VEs has focused mainly on the individual level, overshadowing the organizational context, while black-boxing the technology that facilitates the immersive VEs (i.e. head-mounted displays). Hence, we draw on a longitudinal case study to investigate the interaction between head-mounted displays and organizational routines. Employing insights from organizational routines and Leonardi’s (2011) imbrication lens we demonstrate how head-mounted displays interact with organizational routines. We highlight the materiality of immersive VEs and provide an alternative explanation for why immersive technologies are not used more frequently. We also identify negative and positive consequences of the use of immersive VEs on architectural organizations.
Original languageEnglish
Title of host publicationProceedings of the Eightieth Annual Meeting of the Academy of Management
EditorsGuclu Atinc
Number of pages6
Place of PublicationBriarcliff Manor, NY
PublisherAcademy of Management
Publication date2020
Article number123
Publication statusPublished - 2020
EventThe Academy of Management Annual Meeting 2020: Broadening Our Sight - Virtual
Duration: 7 Aug 202011 Aug 2020
Conference number: 80


ConferenceThe Academy of Management Annual Meeting 2020
Internet address
SeriesAcademy of Management Proceedings

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