Imagining and Imaging the Other: Japanese Advertising International

Brian Moeran

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Advertising Cultures
Editors	Timothy deWaal Malefyt, Brian Moeran
Number of pages	22
Place of Publication	Oxford
Publisher	Berg Publishers
Publication date	2003
Pages	91-112
ISBN (Print)	1859736785
Publication status	Published - 2003

Handle.net

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title = "Imagining and Imaging the Other: Japanese Advertising International",

keywords = "Reklame, Markedsf{\o}ring, Reklamemidler, Reklamekampagner, Japan, Cases, Frontier",

author = "Brian Moeran",

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year = "2003",

language = "English",

isbn = "1859736785",

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editor = "Malefyt, {Timothy deWaal} and Brian Moeran",

booktitle = "Advertising Cultures",

publisher = "Berg Publishers",

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