Imagining and Imaging the Other: Japanese Advertising International

Brian Moeran

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationAdvertising Cultures
    EditorsTimothy deWaal Malefyt, Brian Moeran
    Number of pages22
    Place of PublicationOxford
    PublisherBerg Publishers
    Publication date2003
    Pages91-112
    ISBN (Print)1859736785
    Publication statusPublished - 2003

    Cite this

    Moeran, B. (2003). Imagining and Imaging the Other: Japanese Advertising International. In T. D. Malefyt, & B. Moeran (Eds.), Advertising Cultures (pp. 91-112). Oxford: Berg Publishers.
    Moeran, Brian. / Imagining and Imaging the Other : Japanese Advertising International. Advertising Cultures. editor / Timothy deWaal Malefyt ; Brian Moeran. Oxford : Berg Publishers, 2003. pp. 91-112
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    title = "Imagining and Imaging the Other: Japanese Advertising International",
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    author = "Brian Moeran",
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    year = "2003",
    language = "English",
    isbn = "1859736785",
    pages = "91--112",
    editor = "Malefyt, {Timothy deWaal} and Brian Moeran",
    booktitle = "Advertising Cultures",
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    Moeran, B 2003, Imagining and Imaging the Other: Japanese Advertising International. in TD Malefyt & B Moeran (eds), Advertising Cultures. Berg Publishers, Oxford, pp. 91-112.

    Imagining and Imaging the Other : Japanese Advertising International. / Moeran, Brian.

    Advertising Cultures. ed. / Timothy deWaal Malefyt; Brian Moeran. Oxford : Berg Publishers, 2003. p. 91-112.

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

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    KW - Reklame

    KW - Markedsføring

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    KW - Reklamekampagner

    KW - Japan

    KW - Cases

    KW - Frontier

    M3 - Book chapter

    SN - 1859736785

    SP - 91

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    BT - Advertising Cultures

    A2 - Malefyt, Timothy deWaal

    A2 - Moeran, Brian

    PB - Berg Publishers

    CY - Oxford

    ER -

    Moeran B. Imagining and Imaging the Other: Japanese Advertising International. In Malefyt TD, Moeran B, editors, Advertising Cultures. Oxford: Berg Publishers. 2003. p. 91-112