Imagining and Imaging the Other: Japanese Advertising International

Brian Moeran

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

    Original languageEnglish
    Title of host publicationAdvertising Cultures
    EditorsTimothy deWaal Malefyt, Brian Moeran
    Number of pages22
    Place of PublicationOxford
    PublisherBerg Publishers
    Publication date2003
    Pages91-112
    ISBN (Print)1859736785
    Publication statusPublished - 2003

    Cite this

    Moeran, B. (2003). Imagining and Imaging the Other: Japanese Advertising International. In T. D. Malefyt, & B. Moeran (Eds.), Advertising Cultures (pp. 91-112). Berg Publishers.