Imagination in Creative Design: Towards Conceptual Classification and Integration Around the Key Notion of Insight Moments

Stefan Wiltschnig

Research output: Contribution to journalJournal articleResearchpeer-review


This paper unpacks the notion of imagination presented in the I5-system of knowledge creation along several theoretical contributions and process models from “knowledge science”, creativity research and design studies. It aims at conceptual clarification and integration around the key notion of “insight moments” across various levels of abstraction from system perspectives through foci on groups and individuals to mental activity. This work is meant to serve as a conceptual foundation for micro-analyses of in-vivo data of creative design processes based on protocols of participatory ethnographic research and interview accounts from first, second and third person perspectives.
Original languageEnglish
JournalInternational Journal of Knowledge and Systems Science
Issue number2
Pages (from-to)16-30
Publication statusPublished - 2011


  • Creativity
  • Design
  • Imagination
  • Insight Moments
  • Processes

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