Images of Users and Products Shown During New Product Design Increase Users' Willingness-To-Use the Innovation

Research output: Working paperResearch

Original languageEnglish
Place of PublicationFrederiksberg
PublisherDepartment of Marketing. CBS
Publication statusPublished - 2009

Cite this

@techreport{eef27dc0ebb911de95d6000ea68e967b,
title = "Images of Users and Products Shown During New Product Design Increase Users' Willingness-To-Use the Innovation",
keywords = "Creativity techniques, Willingness-to-use, creative cognition, analogical transfer, mental simulation",
author = "Christensen, {Bo Thomas}",
year = "2009",
language = "English",
publisher = "Department of Marketing. CBS",
address = "Denmark",
type = "WorkingPaper",
institution = "Department of Marketing. CBS",

}

Images of Users and Products Shown During New Product Design Increase Users' Willingness-To-Use the Innovation. / Christensen, Bo Thomas.

Frederiksberg : Department of Marketing. CBS, 2009.

Research output: Working paperResearch

TY - UNPB

T1 - Images of Users and Products Shown During New Product Design Increase Users' Willingness-To-Use the Innovation

AU - Christensen, Bo Thomas

PY - 2009

Y1 - 2009

KW - Creativity techniques

KW - Willingness-to-use

KW - creative cognition

KW - analogical transfer

KW - mental simulation

M3 - Working paper

BT - Images of Users and Products Shown During New Product Design Increase Users' Willingness-To-Use the Innovation

PB - Department of Marketing. CBS

CY - Frederiksberg

ER -