Ikea and the Peak-end Rule: How to Secure that Last Impressions are Lasting Impressions

Research output: Contribution to journal › Journal article › Communication

Original language	English
Journal	Nyhedsbrevet om Forbrugeradfærd
Issue number	27
Pages (from-to)	3-9
ISSN	2246-2562
Publication status	Published - 2017

Access to Document

@article{46ab2b7eb9fe4320b52f304538ea0815,

title = "Ikea and the Peak-end Rule: How to Secure that Last Impressions are Lasting Impressions",

author = "Christian Knudsen",

year = "2017",

language = "English",

pages = "3--9",

journal = "Nyhedsbrevet om Forbrugeradf{\ae}rd",

issn = "2246-2562",

publisher = "Copenhagen Business School, CBS",

number = "27",

}