Ikea and the Peak-end Rule: How to Secure that Last Impressions are Lasting Impressions

Research output: Contribution to journalJournal articleCommunication

Original languageEnglish
JournalNyhedsbrevet om Forbrugeradfærd
Issue number27
Pages (from-to)3-9
ISSN2246-2562
Publication statusPublished - 2017

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