Ikea and the Peak-end Rule: How to Secure that Last Impressions are Lasting Impressions

Research output: Contribution to journalJournal articleCommunication

Original languageEnglish
JournalNyhedsbrevet om Forbrugeradfærd
Issue number27
Pages (from-to)3-9
ISSN2246-2562
Publication statusPublished - 2017

Cite this

@article{46ab2b7eb9fe4320b52f304538ea0815,
title = "Ikea and the Peak-end Rule: How to Secure that Last Impressions are Lasting Impressions",
author = "Christian Knudsen",
year = "2017",
language = "English",
pages = "3--9",
journal = "Nyhedsbrevet om Forbrugeradf{\ae}rd",
issn = "2246-2562",
publisher = "Copenhagen Business School, CBS",
number = "27",

}

Ikea and the Peak-end Rule: How to Secure that Last Impressions are Lasting Impressions. / Knudsen, Christian.

In: Nyhedsbrevet om Forbrugeradfærd, No. 27, 2017, p. 3-9.

Research output: Contribution to journalJournal articleCommunication

TY - JOUR

T1 - Ikea and the Peak-end Rule: How to Secure that Last Impressions are Lasting Impressions

AU - Knudsen, Christian

PY - 2017

Y1 - 2017

M3 - Journal article

SP - 3

EP - 9

JO - Nyhedsbrevet om Forbrugeradfærd

JF - Nyhedsbrevet om Forbrugeradfærd

SN - 2246-2562

IS - 27

ER -