If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement

Irfan Kanat, Kevin Hong, Bin Gu, T. S. Raghu

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Abstract

This study aims to uncover the effects of two types of add-on content –namely, user generated and developer generated content– on user engagement with software. Utilizing a novel dataset from a major online game distribution platform covering 7323 products between January 2015 and February 2016, the findings reveal that both types of add-on content increases the engagement with software. However, we observe substitutive patterns between different types of add-on content. Our results suggest integrating social features to the base product reduces these substitution effects. The results of this study contribute to the literatures on user engagement and add-on content by uncovering hitherto overlooked substitutive relations between user generated and developer generated add-on content.
Original languageEnglish
Title of host publicationProceedings of the 50th Hawaii International Conference on System Sciences
Number of pages9
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2017
Pages4082-4090
ISBN (Print)9780998133102
DOIs
Publication statusPublished - 2017
Externally publishedYes
EventThe 50th Hawaii International Conference on System Sciences. HICSS 2017 - Waikoloa Village, United States
Duration: 4 Jan 20177 Jan 2017
Conference number: 50
http://hicss.hawaii.edu/

Conference

ConferenceThe 50th Hawaii International Conference on System Sciences. HICSS 2017
Number50
CountryUnited States
CityWaikoloa Village
Period04/01/201707/01/2017
Internet address

Keywords

  • Online games
  • Add-on content
  • User engagement
  • Digital economy

Cite this

Kanat, I., Hong, K., Gu, B., & Raghu, T. S. (2017). If You Let Them Build It, They Will Stay! An Empirical Study of Add-on Content and User Engagement. In Proceedings of the 50th Hawaii International Conference on System Sciences (pp. 4082-4090). Association for Information Systems. AIS Electronic Library (AISeL). https://doi.org/10125/41653