Abstract
This study aims to uncover the effects of two types of add-on content –namely, user generated and developer generated content– on user engagement with software. Utilizing a novel dataset from a major online game distribution platform covering 7323 products between January 2015 and February 2016, the findings reveal that both types of add-on content increases the engagement with software. However, we observe substitutive patterns between different types of add-on content. Our results suggest integrating social features to the base product reduces these substitution effects. The results of this study contribute to the literatures on user engagement and add-on content by uncovering hitherto overlooked substitutive relations between user generated and developer generated add-on content.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 50th Hawaii International Conference on System Sciences |
| Number of pages | 9 |
| Publisher | Association for Information Systems. AIS Electronic Library (AISeL) |
| Publication date | 2017 |
| Pages | 4082-4090 |
| ISBN (Print) | 9780998133102 |
| DOIs | |
| Publication status | Published - 2017 |
| Externally published | Yes |
| Event | 50th Annual Hawaii International Conference on System Sciences, HICSS 2017 - Waikoloa Village, United States Duration: 4 Jan 2017 → 7 Jan 2017 Conference number: 50 http://hicss.hawaii.edu/ |
Conference
| Conference | 50th Annual Hawaii International Conference on System Sciences, HICSS 2017 |
|---|---|
| Number | 50 |
| Country/Territory | United States |
| City | Waikoloa Village |
| Period | 04/01/2017 → 07/01/2017 |
| Internet address |
Keywords
- Online games
- Add-on content
- User engagement
- Digital economy