Identity In and Around Organisations

Majken Schultz, Steve Maguire

Research output: Contribution to journalJournal articleResearch

Abstract

At the heart of any successful organisation lies a powerful conception of identity: the coherent way in which it presents itself to its stakeholders and employees, containing its purpose, goals and key characteristics. However, the traditional idea of identity as a stable, solid and reliable concept may not be the best way of approaching and managing your organisation. Rather, Majken Schultz and Steve Maguire argue that organisations would benefit from adopting a process-based view of identity, which integrates history, ongoing change and market instability into its definition.
Original languageEnglish
JournalThe European Business Review
Issue numberMay/June
Pages (from-to)8-12
Number of pages5
ISSN1754-5501
Publication statusPublished - 2013

Cite this

Schultz, Majken ; Maguire, Steve . / Identity In and Around Organisations. In: The European Business Review. 2013 ; No. May/June. pp. 8-12.
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Identity In and Around Organisations. / Schultz, Majken; Maguire, Steve .

In: The European Business Review, No. May/June, 2013, p. 8-12.

Research output: Contribution to journalJournal articleResearch

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AU - Maguire, Steve

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AB - At the heart of any successful organisation lies a powerful conception of identity: the coherent way in which it presents itself to its stakeholders and employees, containing its purpose, goals and key characteristics. However, the traditional idea of identity as a stable, solid and reliable concept may not be the best way of approaching and managing your organisation. Rather, Majken Schultz and Steve Maguire argue that organisations would benefit from adopting a process-based view of identity, which integrates history, ongoing change and market instability into its definition.

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