Identity In and Around Organisations

Majken Schultz, Steve Maguire

Research output: Contribution to journalJournal article

Abstract

At the heart of any successful organisation lies a powerful conception of identity: the coherent way in which it presents itself to its stakeholders and employees, containing its purpose, goals and key characteristics. However, the traditional idea of identity as a stable, solid and reliable concept may not be the best way of approaching and managing your organisation. Rather, Majken Schultz and Steve Maguire argue that organisations would benefit from adopting a process-based view of identity, which integrates history, ongoing change and market instability into its definition.
Original languageEnglish
JournalThe European Business Review
Issue numberMay/June
Pages (from-to)8-12
Number of pages5
ISSN1754-5501
Publication statusPublished - 2013

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