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Identifying Buyer Priorities for Integrated products and Services: A Stage Approach

  • Jawwad Raja
  • , Mehmet Chakkol
  • , Mark Johnson
  • , Keith Goffin
  • Warwick Business School. University of Warwick
  • Cranfield University

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication21st International Product Development Management Conference : Innovation Through Engineering, Business & Design
EditorsAnn Ledwith, Regina McNally
Place of PublicationBrussel
PublisherEuropean Institute for Advanced Studies in Management
Publication date2014
Pages185-186
Publication statusPublished - 2014
EventThe 21st International Product Development Management Conference. IPDMC 2014: Innovation Through Engineering, Business & Design - University of Limerick, Limerick, Ireland
Duration: 15 Jun 201417 Jun 2014
Conference number: 21
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=950

Conference

ConferenceThe 21st International Product Development Management Conference. IPDMC 2014
Number21
LocationUniversity of Limerick
Country/TerritoryIreland
CityLimerick
Period15/06/201417/06/2014
Internet address
SeriesEIASM Conference Proceedings Series
ISSN1998-7374

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