Identifying Buyer Priorities for Integrated products and Services: A Stage Approach

Jawwad Raja, Mehmet Chakkol, Mark Johnson, Keith Goffin

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publication21st International Product Development Management Conference : Innovation Through Engineering, Business & Design
EditorsAnn Ledwith, Regina McNally
Place of PublicationBrussel
PublisherEuropean Institute for Advanced Studies in Management
Publication date2014
Pages185-186
Publication statusPublished - 2014
EventThe 21st International Product Development Management Conference. IPDMC 2014: Innovation Through Engineering, Business & Design - University of Limerick, Limerick, Ireland
Duration: 15 Jun 201417 Jun 2014
Conference number: 21
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=950

Conference

ConferenceThe 21st International Product Development Management Conference. IPDMC 2014
Number21
LocationUniversity of Limerick
CountryIreland
CityLimerick
Period15/06/201417/06/2014
Internet address
SeriesEIASM Conference Proceedings Series
ISSN1998-7374

Bibliographical note

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Cite this

Raja, J., Chakkol, M., Johnson, M., & Goffin, K. (2014). Identifying Buyer Priorities for Integrated products and Services: A Stage Approach. In A. Ledwith, & R. McNally (Eds.), 21st International Product Development Management Conference: Innovation Through Engineering, Business & Design (pp. 185-186). European Institute for Advanced Studies in Management. EIASM Conference Proceedings Series