Icelandair (C): WOW Now?

Jordan Mitchell, Pascual Berrone, Olaf Sigurjonsson

Research output: Other contributionTeaching case

Abstract

As many Icelanders were returning from their summer holidays in late August 2018, Icelandair made waves with some big news. The group’s CEO, Björgólfur Jóhannsson, had just resigned after announcing an EBIT loss of $19.8 million in the second quarter and lowering target profits 8% to $80 million.
Original languageEnglish
Publication date2019
Place of PublicationBarcelona
PublisherIESE
Number of pages4
Publication statusPublished - 2019

Bibliographical note

Case no. SM-1689-E

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