Icelandair (A): An 80-Year-Old Saga

Olaf Sigurjonsson; Pascual  Berrone; Jordan  Mitchell

Icelandair (A): An 80-Year-Old Saga

Olaf Sigurjonsson, Pascual Berrone, Jordan Mitchell

Department of Accounting

IESE Business School, University of Navarra

Research output: Other contribution › Teaching case

Abstract

In early February 2017, as Icelandair was a couple of months into its yearlong celebration of its 80th birthday, Björgólfur Jóhannsson, the CEO, and Bogi Nils Bogason, the chief financial officer (CFO), went to the investment community with an important announcement. The 2017 EBITDA forecast was projected at $140 million to $150 million, down from the record 2016 EBITDA of $220 million and marking the first decline in six years.

Original language	English
Publication date	2019
Publisher	IESE
Number of pages	30
Publication status	Published - 2019

Bibliographical note

Case no. SM-1687-E

Keywords

Airlines
Competing with Business Models
Competitive Strategy
Iceland
Low-Cost Airlines
Pricing strategy
Tourism

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Cite this

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AB - In early February 2017, as Icelandair was a couple of months into its yearlong celebration of its 80th birthday, Björgólfur Jóhannsson, the CEO, and Bogi Nils Bogason, the chief financial officer (CFO), went to the investment community with an important announcement. The 2017 EBITDA forecast was projected at $140 million to $150 million, down from the record 2016 EBITDA of $220 million and marking the first decline in six years.

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KW - Low-Cost Airlines

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