Icelandair (A): An 80-Year-Old Saga

Olaf Sigurjonsson, Pascual Berrone, Jordan Mitchell

Research output: Other contributionTeaching case


In early February 2017, as Icelandair was a couple of months into its yearlong celebration of its 80th birthday, Björgólfur Jóhannsson, the CEO, and Bogi Nils Bogason, the chief financial officer (CFO), went to the investment community with an important announcement. The 2017 EBITDA forecast was projected at $140 million to $150 million, down from the record 2016 EBITDA of $220 million and marking the first decline in six years.
Original languageEnglish
Publication date2019
Number of pages30
Publication statusPublished - 2019

Bibliographical note

Case no. SM-1687-E


  • Airlines
  • Competing with Business Models
  • Competitive Strategy
  • Iceland
  • Low-Cost Airlines
  • Pricing strategy
  • Tourism

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