‘I Want to Change That!’: Tactical Responses to Challenges within Sustainable Entrepreneurship

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With ecological degradation moving up the global political agenda, sustainable entrepreneurship has been proposed as an engine towards achieving a greener economy. In this article, I delve into the tensions, challenges and dilemmas confronting sustainable entrepreneurs, but also explore the tactics available to them for developing entrepreneurial responses. Inspired by scholars that emphasize the everyday, contextual and processual aspects of entrepreneurship, the article considers sustainable entrepreneurship as the use of multiple tactics to cope with environmental, social and economic problems. To develop this view, the article takes the case of green architecture. Here I explore three different entrepreneurial tactics used by actors to develop green architecture in the construction industry. Instead of situating sustainable entrepreneurship as an effort to arrive at solutions to environmental challenges, the article suggests that the processes involved in such efforts might warrant greater attention. As such, we could benefit from shifting the perspective from the results to the process of sustainable entrepreneurship.
Original languageEnglish
Title of host publicationProceedings of the Seventy-eighth Annual Meeting of the Academy of Management
EditorsGuclu Atinc
Number of pages1
Place of PublicationBriar Cliff Manor, NY
PublisherAcademy of Management
Publication date2018
Article number16904
Publication statusPublished - 2018
EventThe Academy of Management Annual Meeting 2018: Improving Lives - Chicago, United States
Duration: 10 Aug 201814 Aug 2018
Conference number: 78


ConferenceThe Academy of Management Annual Meeting 2018
Country/TerritoryUnited States
Internet address
SeriesAcademy of Management Proceedings

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