| Original language | English |
|---|---|
| Title of host publication | Wiley International Encyclopedia of Marketing : Volume 2. Marketing Research |
| Editors | Wagner A. Kamakura |
| Place of Publication | Hoboken, NJ |
| Publisher | Wiley |
| Publication date | 2011 |
| Pages | 121-136 |
| ISBN (Electronic) | 9781444316568 |
| Publication status | Published - 2011 |
Hypothesis Testing Related to Differencess: Parametric Tests
Marcus Schmidt
Research output: Chapter in Book/Report/Conference proceeding › Encyclopedia chapter › Research › peer-review