Hype: Marker and Maker of Entrepreneurial Culture

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

Research has studied entrepreneurial storytelling as a strategy for generating hype and establishing legitimacy for new ventures. However, it has not examined what the valorization of hype reveals about how the norms of entrepreneurial culture were constructed and justified. Through a conceptual history of hype and its evolving meanings over the last century, we theorize three norms that the concept of hype valorizes: rule-breaking, fetishizing imagined futures, and constructing the agentic entrepreneurial self. Our analysis contributes to the literature on cultural entrepreneurship and entrepreneurialism by complementing the toolkit view of culture and highlighting how hype shapes entrepreneurial culture and ideology.
Original languageEnglish
Publication date2024
Number of pages30
Publication statusPublished - 2024
EventHype and Entrepreneurship Academic Conference - IESE Business School, Barcelona, Spain
Duration: 21 Mar 202422 Mar 2024

Conference

ConferenceHype and Entrepreneurship Academic Conference
LocationIESE Business School
Country/TerritorySpain
CityBarcelona
Period21/03/202422/03/2024

Keywords

  • Hype
  • Culture
  • History
  • Expectations
  • Concepts
  • Constructs
  • Imagined futures
  • Entrepreneurialism

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