Hvad f er meningen? Danske lederes opfattelse af sociale medier i detail- og servicebranchen

Pernille Rydén, Torsten Ringberg, Ricky Wilke

Research output: Book/ReportReportResearch


A qualitative research report investigates how Danish managers in the retail- and service business strategically make sense of social media. The report identifies four basic approaches to social media and discusses the strategic implications of these findings.
Original languageDanish
Place of PublicationKøbenhavn
PublisherService Platform
Number of pages48
ISBN (Print)9788790772710
Publication statusPublished - 2013

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