How Top Managers Change Their Portfolio of Organizational Heuristics

Madeleine Rauch, Matthias Wenzel, Jochen Koch

Research output: Contribution to conferencePosterResearch


In this paper, we explore how and why top managers change their portfolio of organizational heuristics. Based on a case study at a large broadcasting firm, we explore three mechanisms through which top managers conduct such changes: recontextualizing existing, creating new and modifying heuristics. Furthermore, we unveil the enabling role of what we refer to as “perceived ecological rationality”, showing that its strong, weak and moderate manifestations are associated with the identified mechanisms. Our framework extends the burgeoning literature on organizational heuristics by shedding light on the enablers and mechanisms of top managers’ efforts to change their portfolio of organizational heuristics, and by rethinking “ecological rationality” as a perceived construct.
Original languageEnglish
Publication date2020
Publication statusPublished - 2020
EventStrategic Management Society 40th Annual international Conference. SMS 2020: Strategy in a Disruptive World - Virtual, WWW
Duration: 26 Oct 202030 Oct 2020
Conference number: 40


ConferenceStrategic Management Society 40th Annual international Conference. SMS 2020
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