In attempts to gain a wider understanding of the social worlds they encounter, anthropologists have exhorted their colleagues to “study up” and pay attention to wealthy and powerful people, not just those at society's margins. Anthropology has met this call. However, anthropologists could stand to be more forthcoming in explaining readily generalizable research strategies for studying people who are difficult to access. This article offers a brief methodological introduction to the literature on studying up and the anthropology of finance, and then shares a sampling of failures and successes from my own two‐year research, using private equity investors as one case of accessing an elite network. I suggest anthropologists are best served in finding multiple public sites and building informant networks with people from these sites.
- Studying up
- Private equity