How to Sell a Secret? IP Protection in Startup Entrepreneurship

The case examines the entrepreneurial journey of Antonella and Kathrine, who developed a solution to reduce plastic waste in construction and logistics. The case follows their process of identifying the problem, engaging with industry stakeholders, and refining the design in multiple iterations. It then discusses whether their company, Evewave, should pursue patent protection for their solution. The case weighs the benefits of obtaining a patent, such as safeguarding the company's market position and signaling professionalism and commitment, against the drawbacks, such as high costs, a lengthy application process, and the need for secrecy, which could hinder collaboration with industry partners and potential investors. The study highlights the dilemma start-ups face in disclosing design details during the patenting process and explores how patents can serve as valuable assets, including during exits. Ultimately, the case emphasizes the importance of making well-informed decisions about intellectual property (IP) protection in a start-up's early stages.