How to Manage Brand Equity at the Corporate Management Level Case: The Scandinavian FMCG Industry

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2002
Publication statusPublished - 2002
Event9th International Conference on Recent Advances in Retailing and Services Science - Heidelberg, Germany
Duration: 16 Aug 200219 Aug 2002
Conference number: 9

Conference

Conference9th International Conference on Recent Advances in Retailing and Services Science
Number9
CountryGermany
CityHeidelberg
Period16/08/200219/08/2002

Cite this

Tollin, K. (2002). How to Manage Brand Equity at the Corporate Management Level Case: The Scandinavian FMCG Industry. Paper presented at 9th International Conference on Recent Advances in Retailing and Services Science, Heidelberg, Germany.