How to Manage Brand Equity at the Corporate Management Level Case: The Scandinavian FMCG Industry

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2002
Publication statusPublished - 2002
Event9th International Conference on Recent Advances in Retailing and Services Science - Heidelberg, Germany
Duration: 16 Aug 200219 Aug 2002
Conference number: 9

Conference

Conference9th International Conference on Recent Advances in Retailing and Services Science
Number9
Country/TerritoryGermany
CityHeidelberg
Period16/08/200219/08/2002

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