How to Manage Brand Equity at the Corporate Management Level Case: The Scandinavian FMCG Industry

Karin Tollin

How to Manage Brand Equity at the Corporate Management Level Case: The Scandinavian FMCG Industry

Department of Marketing

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2002
Publication status	Published - 2002
Event	9th International Conference on Recent Advances in Retailing and Services Science - Heidelberg, Germany Duration: 16 Aug 2002 → 19 Aug 2002 Conference number: 9

Conference

Conference	9th International Conference on Recent Advances in Retailing and Services Science
Number	9
Country/Territory	Germany
City	Heidelberg
Period	16/08/2002 → 19/08/2002

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@conference{7c9bbef08eb811dba124000ea68e967b,

title = "How to Manage Brand Equity at the Corporate Management Level Case: The Scandinavian FMCG Industry",

keywords = "Brand equity, Brand management, Brands",

author = "Karin Tollin",

note = "Opstilling: 659.18 tol L{\o}be nr.: 027568 Sider: 26; 9th International Conference on Recent Advances in Retailing and Services Science ; Conference date: 16-08-2002 Through 19-08-2002",

year = "2002",

language = "English",

}