TY - JOUR
T1 - How to Design a Sustainable Last-mile Delivery and Returns Business Model From E-Customers' Expectations Perspective?
AU - Kiba-Janiak, Maja
AU - Cheba, Katarzyna
AU - Mucowska, Magdalena
AU - Oliveira, Leise Kelli
AU - Piecyk, Maja
AU - Evangelista, Pietro
AU - Prockl, Günter
AU - Rześny-Cieplińska, Jagienka
N1 - Published online: 28 August 2024.
PY - 2024/10
Y1 - 2024/10
N2 - The paper aims to identify the most preferred business models for sustainable last-mile delivery among e-customers and to evaluate their impact on the environment, economics, and society. To achieve this purpose, the authors conducted a survey and applied conjoint analysis, the Delphi method, and the MCDM: Promethee-Gaia. The research shows that price is the most significant factor for e-customers when choosing a delivery method. However, experts did not consider the business models for last-mile delivery and return preferred by e-customers sustainable. These models create value for customers but not for the urban community at large. The research shows a business model for last-mile delivery that can offer a compromise between creating value for e-customers and co-creating value for the city. The results offer valuable guidelines for both courier companies and local governments.
AB - The paper aims to identify the most preferred business models for sustainable last-mile delivery among e-customers and to evaluate their impact on the environment, economics, and society. To achieve this purpose, the authors conducted a survey and applied conjoint analysis, the Delphi method, and the MCDM: Promethee-Gaia. The research shows that price is the most significant factor for e-customers when choosing a delivery method. However, experts did not consider the business models for last-mile delivery and return preferred by e-customers sustainable. These models create value for customers but not for the urban community at large. The research shows a business model for last-mile delivery that can offer a compromise between creating value for e-customers and co-creating value for the city. The results offer valuable guidelines for both courier companies and local governments.
KW - Business model
KW - Sustainable last-mile delivery
KW - Sustainable return logistics
KW - Conjoint analysis
KW - MCDM
KW - Promethee-Gaia
KW - Business model
KW - Sustainable last-mile delivery
KW - Sustainable return logistics
KW - Conjoint analysis
KW - MCDM
KW - Promethee-Gaia
U2 - 10.1016/j.rtbm.2024.101194
DO - 10.1016/j.rtbm.2024.101194
M3 - Journal article
SN - 2210-5395
VL - 56
JO - Research in Transportation Business & Management
JF - Research in Transportation Business & Management
M1 - 101194
ER -