How to Become a Top Business-to-Business Marketing Scholar

Adam Lindgreen, C. Anthony Di Benedetto

Research output: Contribution to journalEditorialpeer-review


Leading academics in business-to-business marketing were asked to reflect on their careers and to provide advice for doctoral students and early-career academics. Contributors responded to four broad, open-ended questions on this subject: what worked for them in their careers, what did not work, what were the dilemmas they encountered, and what overall advice would they give to junior researchers starting their academic career. This editorial distills the comments and reflections of the contributors into a collective wisdom, organized around the four interview questions, which combine to form a rich set of guidelines for early-career academics.
Original languageEnglish
JournalIndustrial Marketing Management
Pages (from-to)1-11
Number of pages11
Publication statusPublished - Apr 2020


  • Academic career advice
  • Business-to-Business marketing
  • Interviews with thought leaders

Cite this