How Stakeholder Sensing and Anticipations Shape the Firm’s Strategic Response Capability

Carina Antonia Hallin, Torben Juul Andersen, Can-Seng Ooi

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    We outline a strategic response capability framework drawing on cognitive neuroscience to explain stakeholder sensing and anticipations as essential input to environmental analysis. Stakeholders receive stimuli from ongoing interactions with the firm and thereby sense current environmental changes and form anticipations about future performance that provide early signals about needs for proactive strategic responses. Based on insights from literatures on cognitive neuroscience, marketing and strategy we develop a strategic response capability model driven by stakeholder sensing and anticipations with associated propositions. We discuss the implications of the proposed framework and suggest future research venues to further uncover the microfoundations of the firm’s strategic response capability.
    Original languageEnglish
    Publication date2014
    Number of pages7
    Publication statusPublished - 2014
    EventStrategic Management Society 34th Annual International Conference. SMS 2014 - Madrid, Spain
    Duration: 20 Sept 201423 Sept 2014
    Conference number: 34


    ConferenceStrategic Management Society 34th Annual International Conference. SMS 2014
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