We outline a strategic response capability framework drawing on cognitive neuroscience to explain stakeholder sensing and anticipations as essential input to environmental analysis. Stakeholders receive stimuli from ongoing interactions with the firm and thereby sense current environmental changes and form anticipations about future performance that provide early signals about needs for proactive strategic responses. Based on insights from literatures on cognitive neuroscience, marketing and strategy we develop a strategic response capability model driven by stakeholder sensing and anticipations with associated propositions. We discuss the implications of the proposed framework and suggest future research venues to further uncover the microfoundations of the firm’s strategic response capability.
|Number of pages||7|
|Publication status||Published - 2014|
|Event||Strategic Management Society 34th Annual International Conference. SMS 2014 - Madrid, Spain|
Duration: 20 Sep 2014 → 23 Sep 2014
Conference number: 34
|Conference||Strategic Management Society 34th Annual International Conference. SMS 2014|
|Period||20/09/2014 → 23/09/2014|