How Reviewers Really Judge Manuscripts

Adam Lindgreen*, C. Anthony Di Benedetto

*Corresponding author for this work

Research output: Contribution to journalEditorial


This editorial discusses what reviewers are looking for when they make comments and suggestions on the manuscripts they receive for review. Contributors responded to an open invitation to reflect on the review process: what do they look for in each part of a manuscript (from introduction to conclusions), what are the mistakes that authors sometimes make, and what advice do they have to authors preparing their manuscripts for submission. Contributors also provided several overall comments on writing style, on making a good first impression, and on the need to address reviewer comments thoroughly in a revision. The editorial complements earlier editorials about writing and revising manuscripts, as it presents the perspectives of several experienced and respected reviewers, and provides insights on specifically what satisfies or frustrates them when reviewing manuscripts.
Original languageEnglish
JournalIndustrial Marketing Management
Pages (from-to)A1-A10
Number of pages10
Publication statusPublished - Nov 2020

Bibliographical note

Published online: 11 April 2020


  • Academic writing
  • Review process
  • Revising manuscripts
  • Reviewers

Cite this