How Quality and Service Drive Brand Equity

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS)
Number of pages	19
Publication date	2009
Publication status	Published - 2009
Event	12th QMOD and Toulon-Verona Conference - Verona, Italy Duration: 27 Aug 2009 → 29 Aug 2009 Conference number: 12

Conference	12th QMOD and Toulon-Verona Conference
Number	12
Country/Territory	Italy
City	Verona
Period	27/08/2009 → 29/08/2009

Handle.net

@inproceedings{875e90d0e19211de95d6000ea68e967b,

title = "How Quality and Service Drive Brand Equity",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "{"}Best paper award{"} winner; 12th QMOD and Toulon-Verona Conference ; Conference date: 27-08-2009 Through 29-08-2009",

year = "2009",

language = "English",

booktitle = "Proceedings of the 12th International Conference on Quality and Service Sciences (ICQSS)",

}