How Managers Can Benefit from Multiple Perspectives on Design Management

Research output: Contribution to conferencePaperResearchpeer-review


Operations management should be more concerned with the relationship to design and how the interplay between design processes and operations can be managed. The design of products and services has huge implications on operations in different ways: Design can increase the value of products; influence and lead to innovation of manufacturing processes; implications for the supply chain processes and has implications
on the life cycle of products and sustainability issues. To fully exploit the opportunities, we claim that it's useful for managers to be aware of the different ways that design processes might be perceived and managed. Illustrated with examples.
Original languageEnglish
Publication date2014
Number of pages10
Publication statusPublished - 2014
EventThe 21st International Annual EurOMA Conference 2014: Operations Management in an Innovation Economy - University of Palermo, Palermo, Italy
Duration: 20 Jun 201425 Jun 2014
Conference number: 21


ConferenceThe 21st International Annual EurOMA Conference 2014
Location University of Palermo
Internet address

Cite this