TY - JOUR
T1 - How Hybrid Organizations Turn Antagonistic Assets into Complementarities
AU - Hockerts, Kai
PY - 2015
Y1 - 2015
N2 - This article focuses on people excluded from traditional markets as employees, producers, or consumers on the grounds that they lack the appropriate skills. It describes the processes through which these perceived liabilities can be overcome by so-called hybrid organizations. Hybrids pursue explicit social missions through business-inspired earned-income strategies, with the express goal of creating market disequilibria. This article demonstrates the challenges hybrids face and outlines how to overcome them by identifying hidden complementarities and creating new ones, by eliminating the need for complementarities, and by creating demands for antagonistic assets, or by using partnerships.
AB - This article focuses on people excluded from traditional markets as employees, producers, or consumers on the grounds that they lack the appropriate skills. It describes the processes through which these perceived liabilities can be overcome by so-called hybrid organizations. Hybrids pursue explicit social missions through business-inspired earned-income strategies, with the express goal of creating market disequilibria. This article demonstrates the challenges hybrids face and outlines how to overcome them by identifying hidden complementarities and creating new ones, by eliminating the need for complementarities, and by creating demands for antagonistic assets, or by using partnerships.
KW - Core Competency
KW - Social Enterprise
KW - Core Competency
KW - Social Enterprise
UR - http://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=954921338093&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes
U2 - 10.1525/cmr.2015.57.3.83
DO - 10.1525/cmr.2015.57.3.83
M3 - Journal article
VL - 57
SP - 83
EP - 106
JO - California Management Review
JF - California Management Review
SN - 0008-1256
IS - 3
ER -