How Facets of Unaided Brand Knowledge Affect Consumer Response

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	The Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
Editors	Susanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Place of Publication	Frederiksberg
Publisher	Department of Marketing. CBS
Publication date	2010
ISBN (Print)	9788792569011
Publication status	Published - 2010
Externally published	Yes
Event	The 39th EMAC Annual Conference 2010: The Six Senses: The Essentials of Marketing - Copenhagen Business School, Frederiksberg, Denmark Duration: 1 Jun 2010 → 4 Jun 2010 Conference number: 39

Conference	The 39th EMAC Annual Conference 2010
Number	39
Location	Copenhagen Business School
Country/Territory	Denmark
City	Frederiksberg
Period	01/06/2010 → 04/06/2010

Handle.net

@inproceedings{fabbbfdab9894c209e1a47f07dafd7c2,

title = "How Facets of Unaided Brand Knowledge Affect Consumer Response",

author = "Oliver Koll and {von Wallpach}, Sylvia",

year = "2010",

language = "English",

isbn = "9788792569011",

editor = "{ Beckmann}, {Susanne C.} and Ringberg, {Torsten } and Ritter, {Thomas }",

booktitle = "The Six Senses",

publisher = "Department of Marketing. CBS",

address = "Denmark",

note = "The 39th EMAC Annual Conference 2010 ; Conference date: 01-06-2010 Through 04-06-2010",

}

How Facets of Unaided Brand Knowledge Affect Consumer Response. / Koll, Oliver; von Wallpach, Sylvia.
The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . ed. / Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg: Department of Marketing. CBS, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - How Facets of Unaided Brand Knowledge Affect Consumer Response

AU - Koll, Oliver

AU - von Wallpach, Sylvia

N1 - Conference code: 39

PY - 2010

Y1 - 2010

M3 - Article in proceedings

SN - 9788792569011

BT - The Six Senses

A2 - Beckmann, Susanne C.

A2 - Ringberg, Torsten

A2 - Ritter, Thomas

PB - Department of Marketing. CBS

CY - Frederiksberg

T2 - The 39th EMAC Annual Conference 2010

Y2 - 1 June 2010 through 4 June 2010

ER -