How Facets of Unaided Brand Knowledge Affect Consumer Response

Oliver Koll, Sylvia von Wallpach

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationThe Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
EditorsSusanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Place of PublicationFrederiksberg
PublisherDepartment of Marketing. CBS
Publication date2010
ISBN (Print)9788792569011
Publication statusPublished - 2010
Externally publishedYes
EventThe 39th EMAC Annual Conference 2010 - Copenhagen Business School, Frederiksberg, Denmark
Duration: 1 Jun 20104 Jun 2010
Conference number: 39

Conference

ConferenceThe 39th EMAC Annual Conference 2010
Number39
LocationCopenhagen Business School
CountryDenmark
CityFrederiksberg
Period01/06/201004/06/2010

Bibliographical note

CBS Library does not have access to the material

Cite this

Koll, O., & von Wallpach, S. (2010). How Facets of Unaided Brand Knowledge Affect Consumer Response. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference Frederiksberg: Department of Marketing. CBS.
Koll, Oliver ; von Wallpach, Sylvia. / How Facets of Unaided Brand Knowledge Affect Consumer Response. The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . editor / Susanne C. Beckmann ; Torsten Ringberg ; Thomas Ritter. Frederiksberg : Department of Marketing. CBS, 2010.
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year = "2010",
language = "English",
isbn = "9788792569011",
editor = "{ Beckmann}, {Susanne C.} and Ringberg, {Torsten } and Ritter, {Thomas }",
booktitle = "The Six Senses",
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Koll, O & von Wallpach, S 2010, How Facets of Unaided Brand Knowledge Affect Consumer Response. in SC Beckmann, T Ringberg & T Ritter (eds), The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . Department of Marketing. CBS, Frederiksberg, Frederiksberg, Denmark, 01/06/2010.

How Facets of Unaided Brand Knowledge Affect Consumer Response. / Koll, Oliver; von Wallpach, Sylvia.

The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . ed. / Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg : Department of Marketing. CBS, 2010.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - How Facets of Unaided Brand Knowledge Affect Consumer Response

AU - Koll, Oliver

AU - von Wallpach, Sylvia

N1 - CBS Library does not have access to the material

PY - 2010

Y1 - 2010

M3 - Article in proceedings

SN - 9788792569011

BT - The Six Senses

A2 - Beckmann, Susanne C.

A2 - Ringberg, Torsten

A2 - Ritter, Thomas

PB - Department of Marketing. CBS

CY - Frederiksberg

ER -

Koll O, von Wallpach S. How Facets of Unaided Brand Knowledge Affect Consumer Response. In Beckmann SC, Ringberg T, Ritter T, editors, The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . Frederiksberg: Department of Marketing. CBS. 2010