How Facets of Unaided Brand Knowledge Affect Consumer Response

Oliver Koll, Sylvia von Wallpach

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationThe Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
EditorsSusanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Place of PublicationFrederiksberg
PublisherDepartment of Marketing. CBS
Publication date2010
ISBN (Print)9788792569011
Publication statusPublished - 2010
Externally publishedYes
EventThe 39th EMAC Annual Conference 2010 - Copenhagen Business School, Frederiksberg, Denmark
Duration: 1 Jun 20104 Jun 2010
Conference number: 39

Conference

ConferenceThe 39th EMAC Annual Conference 2010
Number39
LocationCopenhagen Business School
CountryDenmark
CityFrederiksberg
Period01/06/201004/06/2010

Bibliographical note

CBS Library does not have access to the material

Cite this

Koll, O., & von Wallpach, S. (2010). How Facets of Unaided Brand Knowledge Affect Consumer Response. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference Department of Marketing. CBS.