How Experiences of Freedom Foster Consumer Happiness?: A Distinction Between “Freedom To” and “Freedom From” Experiences of Consumption

Charlotte Gaston-Breton; Elin Brandi Sørensen; Thyra Uth Thomsen

How Experiences of Freedom Foster Consumer Happiness? A Distinction Between “Freedom To” and “Freedom From” Experiences of Consumption

Charlotte Gaston-Breton, Elin Brandi Sørensen, Thyra Uth Thomsen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

This research explores two types of experiences of freedom in consumption: “Freedom from” constraints (FF) and “Freedom to” be oneself (FT). A qualitative study, a semantic analysis and an experiment investigate respectively the representations, the differences and the influence of FF and FT on consumer happiness.

Original language	English
Title of host publication	Proceedings of the Association for Consumer Research 2020
Editors	Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Number of pages	3
Place of Publication	Duluth, MN
Publisher	Association for Consumer Research
Publication date	2020
Pages	354-356
ISBN (Print)	9780915552818
Publication status	Published - 2020
Event	2020 ACR Virtual Conference: Can Brands be Sarcastic - Online, Paris, France Duration: 1 Oct 2020 → 4 Oct 2020 https://www.acrwebsite.org/web/acr-conference/welcome-new

Conference

Conference	2020 ACR Virtual Conference
Location	Online
Country/Territory	France
City	Paris
Period	01/10/2020 → 04/10/2020
Internet address	https://www.acrwebsite.org/web/acr-conference/welcome-new

Series	Advances in Consumer Research
Volume	48
ISSN	0098-9258

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https://www.acrwebsite.org/volumes/2664047/volumes/v48/NA-48Licence: Unspecified

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Gaston-Breton, C., Brandi Sørensen, E., & Uth Thomsen, T. (2020). How Experiences of Freedom Foster Consumer Happiness? A Distinction Between “Freedom To” and “Freedom From” Experiences of Consumption. In J. Argo, T. M. Lowrey, & H. J. Schau (Eds.), Proceedings of the Association for Consumer Research 2020 (pp. 354-356). Association for Consumer Research. https://www.acrwebsite.org/volumes/2664047/volumes/v48/NA-48

Gaston-Breton, Charlotte ; Brandi Sørensen, Elin ; Uth Thomsen, Thyra. / How Experiences of Freedom Foster Consumer Happiness? A Distinction Between “Freedom To” and “Freedom From” Experiences of Consumption. Proceedings of the Association for Consumer Research 2020. editor / Jennifer Argo ; Tina M. Lowrey ; Hope Jensen Schau. Duluth, MN : Association for Consumer Research, 2020. pp. 354-356 (Advances in Consumer Research, Vol. 48).

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title = "How Experiences of Freedom Foster Consumer Happiness?: A Distinction Between “Freedom To” and “Freedom From” Experiences of Consumption",

abstract = "This research explores two types of experiences of freedom in consumption: “Freedom from” constraints (FF) and “Freedom to” be oneself (FT). A qualitative study, a semantic analysis and an experiment investigate respectively the representations, the differences and the influence of FF and FT on consumer happiness.",

author = "Charlotte Gaston-Breton and {Brandi S{\o}rensen}, Elin and {Uth Thomsen}, Thyra",

year = "2020",

language = "English",

isbn = "9780915552818",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "354--356",

editor = "Jennifer Argo and Lowrey, {Tina M.} and Schau, {Hope Jensen}",

booktitle = "Proceedings of the Association for Consumer Research 2020",

address = "United States",

note = "2020 ACR Virtual Conference ; Conference date: 01-10-2020 Through 04-10-2020",

url = "https://www.acrwebsite.org/web/acr-conference/welcome-new",

}

Gaston-Breton, C, Brandi Sørensen, E & Uth Thomsen, T 2020, How Experiences of Freedom Foster Consumer Happiness? A Distinction Between “Freedom To” and “Freedom From” Experiences of Consumption. in J Argo, TM Lowrey & HJ Schau (eds), Proceedings of the Association for Consumer Research 2020. Association for Consumer Research, Duluth, MN, Advances in Consumer Research, vol. 48, pp. 354-356, 2020 ACR Virtual Conference, Paris, France, 01/10/2020. <https://www.acrwebsite.org/volumes/2664047/volumes/v48/NA-48>

How Experiences of Freedom Foster Consumer Happiness? A Distinction Between “Freedom To” and “Freedom From” Experiences of Consumption. / Gaston-Breton, Charlotte; Brandi Sørensen, Elin; Uth Thomsen, Thyra.
Proceedings of the Association for Consumer Research 2020. ed. / Jennifer Argo; Tina M. Lowrey; Hope Jensen Schau. Duluth, MN: Association for Consumer Research, 2020. p. 354-356 (Advances in Consumer Research, Vol. 48).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

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AB - This research explores two types of experiences of freedom in consumption: “Freedom from” constraints (FF) and “Freedom to” be oneself (FT). A qualitative study, a semantic analysis and an experiment investigate respectively the representations, the differences and the influence of FF and FT on consumer happiness.

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SP - 354

EP - 356

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PB - Association for Consumer Research

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Gaston-Breton C, Brandi Sørensen E, Uth Thomsen T. How Experiences of Freedom Foster Consumer Happiness? A Distinction Between “Freedom To” and “Freedom From” Experiences of Consumption. In Argo J, Lowrey TM, Schau HJ, editors, Proceedings of the Association for Consumer Research 2020. Duluth, MN: Association for Consumer Research. 2020. p. 354-356. (Advances in Consumer Research, Vol. 48).