How Events Work: Understanding Consumer Responses to Event Marketing

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@article{d70a8350d8ba11dd8e8d000ea68e967b,

title = "How Events Work: Understanding Consumer Responses to Event Marketing",

keywords = "event markedsf{\o}ring, forbrugeradf{\ae}rd, k{\o}bsadf{\ae}rd",

author = "Anne Martensen and Lars Gr{\o}nholdt",

year = "2008",

language = "English",

volume = "4",

pages = "45--57",

journal = "Innovative Marketing",

issn = "1814-2427",

publisher = "LLC “Consulting Publishing Company “Business Perspectives”",

number = "4",

}