How Events Work

Understanding Consumer Responses to Event Marketing

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalInnovative Marketing
Volume4
Issue number4
Pages (from-to)45-57
ISSN1814-2427
Publication statusPublished - 2008

Cite this

@article{d70a8350d8ba11dd8e8d000ea68e967b,
title = "How Events Work: Understanding Consumer Responses to Event Marketing",
keywords = "event markedsf{\o}ring, forbrugeradf{\ae}rd, k{\o}bsadf{\ae}rd",
author = "Anne Martensen and Lars Gr{\o}nholdt",
year = "2008",
language = "English",
volume = "4",
pages = "45--57",
journal = "Innovative Marketing",
issn = "1814-2427",
publisher = "LLC “Consulting Publishing Company “Business Perspectives”",
number = "4",

}

How Events Work : Understanding Consumer Responses to Event Marketing. / Martensen, Anne; Grønholdt, Lars.

In: Innovative Marketing, Vol. 4, No. 4, 2008, p. 45-57.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - How Events Work

T2 - Understanding Consumer Responses to Event Marketing

AU - Martensen, Anne

AU - Grønholdt, Lars

PY - 2008

Y1 - 2008

KW - event markedsføring

KW - forbrugeradfærd

KW - købsadfærd

M3 - Journal article

VL - 4

SP - 45

EP - 57

JO - Innovative Marketing

JF - Innovative Marketing

SN - 1814-2427

IS - 4

ER -