How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment

Andreas Blicher; Rob Gleasure; Ioanna Constantiou; Jesper Clement

doi:10.1007/978-3-031-13064-9_6

How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment

Andreas Blicher^*, Rob Gleasure, Ioanna Constantiou, Jesper Clement

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect decision making. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals versus pictures of groups. We then conducted an experiment using physiological measures. The results from the experiment show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.

Original language	English
Title of host publication	Information Systems and Neuroscience - NeuroIS Retreat 2022 : Conference Proceedings
Editors	Fred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane B. Randolph, Gernot R. Müller-Putz
Number of pages	11
Place of Publication	Cham
Publisher	Springer
Publication date	2022
Pages	61–71
ISBN (Print)	9783031130632
ISBN (Electronic)	9783031130649
DOIs	https://doi.org/10.1007/978-3-031-13064-9_6
Publication status	Published - 2022
Event	14th Annual Information Systems and Neuroscience. NeuroIS Retreat 2022 - Vienna, Austria Duration: 14 Jun 2022 → 16 Jun 2022 Conference number: 14 http://www.neurois.org/neurois-retreat-2022/

Conference

Conference	14th Annual Information Systems and Neuroscience. NeuroIS Retreat 2022
Number	14
Country/Territory	Austria
City	Vienna
Period	14/06/2022 → 16/06/2022
Internet address	http://www.neurois.org/neurois-retreat-2022/

Series	Lecture Notes in Information Systems and Organisation
Volume	58
ISSN	2195-4968

Keywords

Crowdfunding
Decision making
Cancer
NeuroIS
GoFundMe

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Cite this

Blicher, A., Gleasure, R., Constantiou, I., & Clement, J. (2022). How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment. In F. D. Davis, R. Riedl, J. vom Brocke, P.-M. Léger, A. B. Randolph, & G. R. Müller-Putz (Eds.), Information Systems and Neuroscience - NeuroIS Retreat 2022: Conference Proceedings (pp. 61–71). Springer. https://doi.org/10.1007/978-3-031-13064-9_6

Blicher, Andreas ; Gleasure, Rob ; Constantiou, Ioanna et al. / How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment. Information Systems and Neuroscience - NeuroIS Retreat 2022: Conference Proceedings. editor / Fred D. Davis ; René Riedl ; Jan vom Brocke ; Pierre-Majorique Léger ; Adriane B. Randolph ; Gernot R. Müller-Putz. Cham : Springer, 2022. pp. 61–71 (Lecture Notes in Information Systems and Organisation, Vol. 58).

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title = "How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment",

abstract = "This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect decision making. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals versus pictures of groups. We then conducted an experiment using physiological measures. The results from the experiment show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.",

keywords = "Crowdfunding, Decision making, Cancer, NeuroIS, GoFundMe, Crowdfunding, Decision making, Cancer, NeuroIS, GoFundMe",

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booktitle = "Information Systems and Neuroscience - NeuroIS Retreat 2022",

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note = "14th Annual Information Systems and Neuroscience. NeuroIS Retreat 2022 ; Conference date: 14-06-2022 Through 16-06-2022",

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Blicher, A , Gleasure, R , Constantiou, I & Clement, J 2022, How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment. in FD Davis, R Riedl, J vom Brocke, P-M Léger, AB Randolph & GR Müller-Putz (eds), Information Systems and Neuroscience - NeuroIS Retreat 2022: Conference Proceedings. Springer, Cham, Lecture Notes in Information Systems and Organisation, vol. 58, pp. 61–71, 14th Annual Information Systems and Neuroscience. NeuroIS Retreat 2022, Vienna, Austria, 14/06/2022. https://doi.org/10.1007/978-3-031-13064-9_6

How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment. / Blicher, Andreas ; Gleasure, Rob ; Constantiou, Ioanna et al.
Information Systems and Neuroscience - NeuroIS Retreat 2022: Conference Proceedings. ed. / Fred D. Davis; René Riedl; Jan vom Brocke; Pierre-Majorique Léger; Adriane B. Randolph; Gernot R. Müller-Putz. Cham: Springer, 2022. p. 61–71 (Lecture Notes in Information Systems and Organisation, Vol. 58).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment

AU - Blicher, Andreas

AU - Gleasure, Rob

AU - Constantiou, Ioanna

AU - Clement, Jesper

N1 - Conference code: 14

PY - 2022

Y1 - 2022

N2 - This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect decision making. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals versus pictures of groups. We then conducted an experiment using physiological measures. The results from the experiment show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.

AB - This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect decision making. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals versus pictures of groups. We then conducted an experiment using physiological measures. The results from the experiment show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.

KW - Crowdfunding

KW - Decision making

KW - Cancer

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KW - NeuroIS

KW - GoFundMe

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SN - 9783031130632

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BT - Information Systems and Neuroscience - NeuroIS Retreat 2022

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PB - Springer

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ER -

Blicher A , Gleasure R , Constantiou I , Clement J. How Does the Content of Crowdfunding Campaign Pictures Impact Donations for Cancer Treatment. In Davis FD, Riedl R, vom Brocke J, Léger PM, Randolph AB, Müller-Putz GR, editors, Information Systems and Neuroscience - NeuroIS Retreat 2022: Conference Proceedings. Cham: Springer. 2022. p. 61–71. (Lecture Notes in Information Systems and Organisation, Vol. 58). doi: 10.1007/978-3-031-13064-9_6