In this research, we demonstrate that despite various positive outcomes of having clearly and confidently defined and internally consistent self-beliefs (i.e., self-concept clarity, or SCC), in experiences shared with strangers such as communal tables in cafés, low SCC individuals are happier than high SCC individuals.
|Title of host publication||E - European Advances in Consumer Research|
|Editors||Maggie Geuens, Mario Pandelaere, Michel Tuan Pham, Iris Vermeir|
|Number of pages||1|
|Place of Publication||Duluth|
|Publisher||Association for Consumer Research|
|Publication status||Published - 2018|