Abstract
In this research, we demonstrate that despite various positive outcomes of having clearly and confidently defined and internally consistent self-beliefs (i.e., self-concept clarity, or SCC), in experiences shared with strangers such as communal tables in cafés, low SCC individuals are happier than high SCC individuals.
Original language | English |
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Title of host publication | E - European Advances in Consumer Research |
Editors | Maggie Geuens, Mario Pandelaere, Michel Tuan Pham, Iris Vermeir |
Number of pages | 1 |
Volume | 11 |
Place of Publication | Duluth |
Publisher | Association for Consumer Research |
Publication date | 2018 |
Pages | 106-107 |
Publication status | Published - 2018 |
Externally published | Yes |