How Does Self-concept Clarity Influence Happiness in Experiential Settings? The Role of Strangers Versus Friends

Ezgi Merdin-Uygur, Gülen Sarial Abi, Zeynep Gürhan-Canli, Özlem Hesapci

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch


In this research, we demonstrate that despite various positive outcomes of having clearly and confidently defined and internally consistent self-beliefs (i.e., self-concept clarity, or SCC), in experiences shared with strangers such as communal tables in cafés, low SCC individuals are happier than high SCC individuals.
Original languageEnglish
Title of host publicationE - European Advances in Consumer Research
EditorsMaggie Geuens, Mario Pandelaere, Michel Tuan Pham, Iris Vermeir
Number of pages1
Place of PublicationDuluth
PublisherAssociation for Consumer Research
Publication date2018
Publication statusPublished - 2018
Externally publishedYes

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