How Does AI Impact Human Capital and Capability (HCC) in MBMI Processes?

The impact of Artificial Intelligence (AI) on Human Capital (HC) responsible for designing, reengineering, and developing Business Models (BM) has not been extensively investigated. Latest research seems to diverge on whether AI has a negative or positive impact on HC competences, HC capabilities, and Business Model Innovation (BMI) processes. Studies indicate that HC is at risk of being wasted or underutilized due to AI, as research verifies that if the human brain is not utilized as much as AI enables today, where AI takes over HC tasks and HC will be wasted, spilled or lost. Other research shows that AI can release unused HC and potential when AI designs and reengineers Business Models (BMs) and Business Model Ecosystems (BMES). In some cases, AI is even shown to be able to release unused HC when downloading, analyzing BMs, and sensing disruptive, radical, and/or incremental BMs. The paper investigates AI's impact on HC and HC's capabilities (HCC) in 7 different Multi Business Model Innovation (MBMI) processes, seeking to determine whether AI can enhance the use and potential of HC, or, conversely, hinder and reduce HCC in MBMI. The impact of AI and MBMI was studied in seven MBMI projects in different BMESs that are influenced by AI. The effect of AI on HCC was analyzed as a key finding and output to the research question: Does AI lead to HCC Waste, spill, loos or does it increase the grow, increase and release HCC potential?